AI-Driven Banking Excellence: Strategies & Applications
A Professional Development Program for Banking Managers
Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don't catch up, we're in trouble." — Ian Schafer, Founder of Deep Focus.
Banking customers today expect hyper-personalized experiences that enhance engagement and loyalty at every stage of their journey. As sales and marketing leaders, you stand at the intersection where AI and banking are reshaping the future. With the rise of AI banking solutions, conversational AI for banking, and advanced analytics, managers can now transform customer segmentation, accelerate sales performance, and elevate service recovery like never before. Forward-thinking institutions are investing in AI in the banking industry to empower area managers with intelligent systems that optimize customer interactions, support deal-closing with predictive insights, and convert service touchpoints into high-value revenue opportunities.
This program is offered by the BNU Centre for Executive Education & Leadership (CEEL), which in turn operates under the umbrella of the BNU Academy for Professional Development (APD) at Beaconhouse National University. CEEL is dedicated to equipping senior professionals and decision-makers with cutting-edge executive education in leadership, digital transformation, and organisational excellence. As part of the APD’s wider mandate to deliver high-impact, practice-oriented professional development, this specialised banking programme blends sector-specific insights with AI-enabled strategies, providing participants with actionable frameworks and peer-level networking in the evolving financial services landscape.
This intensive two-day program offers practical, real-world strategies for leveraging Agent AI in customer journey optimization, employee enablement, and predictive value creation. You’ll learn how intelligent systems strengthen negotiation support, streamline service-to-sales conversion, and position your teams for sustained sales growth within Pakistan’s rapidly evolving and highly competitive banking environment.
This intensive two-day program provides regional managers with practical Agent AI strategies for customer journey optimization, employee enablement, and predictive value creation. You'll master how intelligent systems enhance negotiation support, streamline service-to-sales conversion, and position your teams for sustained sales growth in Pakistan's competitive banking Environment.
This program is designed for area managers and departmental heads in banking sector, ready to embrace AI technologies and lead their teams into the digital future:
- Sales Managers
- Marketing Managers
- Regional Heads for Sales and Marketing
- Service Quality Managers
- Team Leaders & Relationship Managers
- Product & Campaign Managers
The program will provide branch and area managers with a comprehensive framework to harness Agent AI technologies for transformational sales performance and team excellence. Participants will explore sophisticated methodologies for leveraging intelligent systems to optimise customer relationships, accelerate revenue generation, and establish competitive differentiation in Pakistan's evolving banking sector.
Learning Methodology
- Live Demonstrations – Observe AI systems in action using real banking scenarios and datasets.
- Hands-On Workshops – Build and test AI agents through guided exercises - no coding required.
- Case-Based Learning – Analyse real-world implementations from leading financial institutions globally and in Pakistan.
- Strategic Planning Sessions – Develop implementation plans tailored to your organizational context.
- Group Collaboration – Work with peers across Pakistan's banking sector to share insights and build professional networks.
"To thrive in this new world, banks will need to become AI-first institutions, adopting AI technologies enterprise-wide to boost value—or risk being left behind."— McKinsey Global Institute
- Understanding of how agentic AI differs from conventional automation and generative tools.
- Hands-on experience building functional AI agents using real banking data.
- Practical frameworks for evaluating AI vendors and building business cases.
- Strategic roadmap for safe and effective deployment within your region.
- Working AI prototype for pilot testing.
- Professional network of banking peers navigating similar transformations.
Meet our Team
Amir Zahoor Khan
Program Director
University of San Francisco
University of North- West, UK
Amir Zahoor Khan is a certified corporate trainer with over two decades of experience in banking, human resources, and executive training. Drawing on a strong foundation in the banking sector, Amir designs and delivers impactful training programs that integrate modern educational theories, instructional technology, and practical business acumen.
He has worked with prestigious national and multinational organizations, equipping professionals with leadership, sales, team building, and change management skills to thrive in competitive environments.
Waqar Ahmed
AI - Driven Innovation Expert
Program Faculty
Washington University, St. Louis Stanford University
Vic Ahmed is a serial entrepreneur and visionary leader known for building and scaling startups, revitalizing distressed companies, and raising tens of millions in venture and private equity funding. With extensive experience in high-growth, high-tech industries, he has led teams of thousands and forged strong reputations with investors, partners, and corporations worldwide.
Dr. Fareed ud din Qureshi
Program Faculty
Suleman Dawood School of Business (LUMS)
University of Manchester, UK
Dr. Fareed Qureshi is a seasoned educator, trainer and business coach with nearly two decades of experience spanning academic and corporate environments. He excels in creating practical, actionable strategies for personal and professional growth. His training sessions are tailored to enhance participants' confidence, communication, and emotional intelligence, leaving a transformative impact on their workplace performance.
Dr. Mohaira Ahmad
Program Faculty
Jiangsu University, Zhenjiang, China
NUST Islamabad, Pakistan
Dr. Mohaira Ahmad brings distinguished expertise in leading AI and machine learning-driven solutions across data analytics, predictive modeling, and automation to our Banking & AI training program. With extensive experience in client engagement focused on technology operations, Dr. Ahmad has successfully managed technical teams in software and ML model development while building collaborative partnerships with academic institutions and industry leaders to advance AI innovations.
Terms & Conditions
Admission Process
Applications will be screened with regard to the suitability of the individual participant profile for the program. Kindly ensure the submission of your online application by the deadline. Our online application form is available at https://www.bnu.edu.pk/apd
Seat in the program will be reserved on a first-come, first-served basis.
Program Fee
Applications will be screened with regard to the suitability of the individual participant profile for the program. Kindly ensure the submission of your online application by the deadline. Our online application form is available at https://www.bnu.edu.pk/apd
Program Fee: PKR 125,000
The fee includes tuition costs, reading material, tea and lunch served during the program. If you wish to avail accommodation through BNU Academy’s accommodation partners, there will be an additional fee inclusive of breakfasts and dinners for the duration of the programme. However, any extra charges such as telephones, extra meals etc., should be paid on departure. You may check-in on the evening preceding the start date of the program and check out the morning after the programme ends. You are, however, requested to inform us of the time of your arrival and departure.
Seat in the program will be reserved on a first-come, first-served basis.
Payment
Fee Challans are available in the Self-Service Portal (CMS). You can access the portal through https://www.bnu.edu.pk/apd
Please ensure payment is made only through the following approved channels:
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1. Online Payment via CMS Portal (Preferred Method)
Pay directly through the CMS Portal using your debit/credit card or internet banking.
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2. 1-Bill Payment Option
Available through any banking app or internet banking platform that supports 1-Bill payments (e.g., MCB, UBL, Askari, JS Bank, and other major banks).
Select the option “1-Bill/ Bill Payment” in your app/portal. Enter the 1-Bill ID printed on your fee challan and proceed with payment.
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3. Quick Pay
Use the Quick Pay ID mentioned on your fee challan. Payment can be made instantly via banking apps, ATMs, or internet banking portals that support Quick Pay.
Quick Pay is a real-time settlement option, ensuring immediate confirmation of payment in the University’s system.
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4. Cash at Bank Branches
Pay with your printed fee challan at any branch of MCB, UBL, Askari Bank, or JS Bank.
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5. Cash at BNU Campus
At the UBL Counter, 1st Floor, Sartaj Aziz Admin Block.
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6. Pay Order / Demand Draft
In favor of Beaconhouse National University. Submit to the Finance Department at least seven (07) days before the challan’s validity date, along with the challan.
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7. Visa/MasterCard Payments
At the Finance Department, BNU (bank charges apply).
Important Notes
• Payments made through unauthorized channels will not be recognized by the University.
• Always retain your payment proof/transaction slip for record and verification.
• Late payments may result in penalties or cancellation of course registration.
Substitutes/Transfers and Refunds
If you are unable to attend a registered course, we will accept a substitute until 2 working days before the program. Substitute candidates will be subject to the same selection process as the original one. If you wish to cancel your name from a program, please notify in writing or on call at least 5 working days before the program. In case of late cancellation, the course fee will be refunded after deducting an application processing fee of PKR 40,000.
It is possible to transfer the deposited fee to any open enrollment program within 2 years. Transfers should be notified at least 5 working days before the program. In case the participant or sponsoring organisation fails to utilise the funds within 2 years, the deposited fee will be forfeited.
Note: BNU APD may cancel or postpone a program due to insufficient enrollment or unforeseen circumstances. In this case, the university will refund the registration fee but will not be responsible for any other related charges/expenses, including cancellation/change charges by airline and travel agencies. In case of postponement, the fee may be transferred to the rescheduled offering of that programme or any other programme as an alternative to a refund. The University reserves the right to make changes in its program policies and fees at any time.
