From December 29–30, 2025, Dr. Muhammad Naeem Khan, Assistant Professor at the School of Management Sciences, Beaconhouse National University, led a two-day training workshop titled “New Developments in Marketing Curriculum: Industry–Academia Co-Training,” organized by the National Business Education Accreditation Council and hosted at the University of Central Punjab.
The workshop emphasized the integration of technology-driven applications into contemporary marketing curricula, with a strong focus on hands-on training using practical tools relevant across multiple marketing courses. Participants explored applications supporting digital marketing, marketing analytics, and evolving industry practices aimed at enhancing teaching effectiveness.
13 KM Off Thokar Niazbeg - Raiwind Road, Tarogil, Lahore - 53700, Pakistan
