Dr. Maheen Abid Leads Insightful Session on Brand Obsession and Social Identity - BNU Events

Dr. Maheen Abid Leads Insightful Session on Brand Obsession and Social Identity

On February 3, 2026, Dr. Maheen Abid, Assistant Professor at the Institute of Psychology, Beaconhouse National University, delivered an engaging outreach session at Crescent Model Higher Secondary School, Girls Campus, examining how brand obsession shapes social identity, encouraging analytical reflection, informed dialogue, and understanding of psychological, cultural, and social dimensions.

The intellectually stimulating session invited students to critically interrogate contemporary youth culture, consumer behavior, and evolving social identities. Through interactive discussions, real-world examples, and reflective activities, participants explored the subtle psychological mechanisms underpinning brand attachment, fostering heightened awareness, thoughtful self-examination, and socially responsible decision-making.

The initiative underscored BNU’s enduring commitment to meaningful community engagement, knowledge dissemination, and youth empowerment. The Institute of Psychology extend sincere appreciation to Crescent Model Higher Secondary School for the warm hospitality and collaborative spirit that enriched this academically purposeful and socially resonant educational encounter.

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