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Workshop on Commercial Policy and Pricing Management Enlightens Students

The School of Management Sciences at Beaconhouse National University (BNU) recently organized a comprehensive workshop on Commercial Policy and Pricing Management, providing students with valuable insights into industry dynamics and pricing strategies. The online workshop, led by esteemed industry-academia practitioner Dr. Jacek Wallusch, focused on the evolution of pricing strategies from cost-based to value-driven models, with a specific emphasis on EU markets.

Dr. Wallusch's engaging presentation delved into the intricacies of commercial policy, offering students a deep understanding of the principles and practices shaping modern pricing strategies. By bridging theoretical concepts with real-world industry scenarios, Dr. Wallusch empowered students to navigate complex market dynamics and make informed strategic decisions.

The session, moderated by Dr. Ali Abbas, enriched the discussion by exploring the effects of branding and pricing on consumer behavior. Dr. Abbas encouraged active participation from students, fostering an environment conducive to learning and knowledge exchange.

Attended by members of the Management and Economics department, including the Head of Department (HOD) and other faculty members, the interactive session provided a platform for students to engage with industry experts, gain practical insights, and broaden their understanding of commercial policy and pricing management.

The School of Management Sciences remains committed to organizing such enriching workshops and events that enhance students' academic experience and prepare them for success in the dynamic world of business and management.

The Beaconhouse Group
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