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Dr. Syed Ali Abbas Publishes Research Article in HEC Recognized Spanish Journal

In a significant achievement for Beaconhouse National University's School of Management Sciences, Dr. Syed Ali Abbas, Assistant Professor and Marketing Cluster Head, has recently contributed to international academic discourse with the publication of his article in the Higher Education Commission (HEC) recognized Spanish journal, ESIC Market.

Article Title: Analysing the Impact of Color and Logo on Brand Recall of Pakistani Customers.

Dr. Syed Ali Abbas's research delves into the intricate relationship between color, logo, and brand recall, with a particular focus on the preferences and perceptions of Pakistani customers. The study explores the cognitive and emotional responses triggered by these visual elements, offering valuable insights into effective brand communication strategies.

Journal Title: ESIC Market

Published in ESIC Market, a reputable Spanish journal known for its emphasis on cutting-edge research in marketing and related fields, Dr. Syed Ali Abbas's article stands testament to the global relevance and impact of research originating from Beaconhouse National University.

Country of Publication: Spain

The article's publication in Spain signifies the international recognition of the research conducted at BNU, reinforcing the university's commitment to fostering academic excellence and contributing to the global body of knowledge.

The complete article, detailing Dr. Syed Ali Abbas's findings, can be accessed directly on the ESIC Market's website at: https://doi.org/10.7200/esicm.54.301.

This accomplishment not only adds to the academic prestige of BNU but also underscores the university's dedication to nurturing a research-oriented environment. Dr. Syed Ali Abbas's work exemplifies the caliber of faculty and the international reach of research emerging from BNU's School of Management Sciences.

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