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SMC Duo Shines at ICCO University PR World Cup 2023

Saad Ahmed Bhatti and Soha Baig, representing Beaconhouse National University (BNU) and Pakistan, showcased remarkable talent at the ICCO University PR World Cup 2023. Hailing from the School of Media and Mass Communication's Department of Journalism (SMC - JOR), this dynamic duo, under the mentorship of Mr. Hasan Zuberi, a seasoned PR professional and SMC faculty member, made a significant mark on the global stage.

The ICCO University PR World Cup is a prestigious competition challenging students worldwide to test their creative acumen and PR knowledge. Working in pairs, participants engage in a head-to-head contest, formulating and pitching innovative PR campaign ideas under the ICCO & UNDP Global Creative Challenge 2023.

Saad and Soha undertook the task of devising a PR campaign that demonstrated a profound understanding of the brief set by the global campaigns team at the United Nations Development Programme (UNDP). Their challenge involved meeting all intricate requirements while displaying a comprehensive grasp of the subject matter.

These campaigns are slated for submission to a panel of esteemed international judges, comprising academics and PR professionals. The judging, based on a comprehensive scoring system, will culminate in the selection of a winning campaign by the third week of November.

The commendable representation by Saad Ahmed Bhatti and Soha Baig at this global platform not only reflects their talent and dedication but also underscores BNU's commitment to fostering excellence and preparing students to excel on an international stage.

The Beaconhouse Group
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