BBA Students Publish Thesis in Slovakian Journal
SB's recent pass-outs I.e., Ayesha Zafar, Musa Mazhar, and Yahya Sultan Ijaz managed to publish their final year study as a research article in "Marketing Science and Inspirations" - a peer-reviewed international Journal indexed in EbscoHost and Erih Plus. Titled "Application of Marketing Principles for HEIs: A Perspective of Pakistani Universities", the study focuses on marketing practices being employed for higher education branding. The study was supervised by Dr. Syed Ali Abbas.
The study can be accessed from page 36 via the following link: