Dr. Wajiha Raza Rizvi, Associate Professor and Head of MS Film & TV, and our former PhD graduate Dr. Hassan Ali Maan (SMC) have co-published a research paper titled “Gender and modernity: Cultural invasion through advertisements of international brands in Pakistan", in an HEC recognized W category research journal. This paper is extracted from Dr. Maan's PhD thesis submitted to the School of Media and Mass Communication Beaconhouse National University in Spring 2021.

Citation:

Hassan Ali Maan, & Wajiha Raza Rizvi. (2023, April 5). Gender and modernity: Cultural invasion through advertisements of international brands in Pakistan. Revista de education, 400(4), pp. 40-71. ISSN: 0034-8082.

Abstract: https://revistaeducacion.org/show.php?v=400&i=4.

Article: https://revistaeducacion.org/EDU/journals/published/1681474264_06PqM.pdf.