Prof. Dr. Taimur ul Hassan, Dean of School of Media and Mass Communication's research article 'Social and traditional Media Usage: A demographic analysis of Pakistani Youth' has been published in HEC-Recognized Global Media Journal, Pakistan Edition Vol. X, Issue 01, Spring 2017.

The research article presents the demographic analysis of social and traditional media usage by the youth of Pakistan. The aim of the study is to find out the media user’s background including age, gender, qualification, area, media usage patterns, time spent on media and their news seeking interests in soft or hard core areas.

The article can be viewed here: