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Workshop at SMC on Media Buying & Planning

Workshop at SMC on Media Buying & Planning

A workshop was conducted on Media Buying & Planning for the students of MS. PR and Advertising at Department of Journalism, School of Media and Communication (SMC) on May 7, 2016. The workshop was conducted by Agha Nabeel Khan, Regional Director (North) Oktopus 360Media (Pvt) Ltd and organized by Ms. Neha Aleem Mehdi, Lecturer at SMC.

The interactive workshop was targeted at equipping students with tools and techniques of Media Buying & Planning. Agha Nabeel Khan has ten years experience in the field and he has handled media planning for various local and multi-national clients. He guided students about the techniques of media planning and the steps involved in the process of media buying such as budgeting, decision making etc.

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