Dr. Farasat Rasool, Associate Professor at the Department of Journalism at the BNU School of Media and Mass Communication. has published an article in co-authorship with fellow researchers from other universities.

The article titled "Role of Electronic Word of Mouth in Creating Gendered-Moral Discourse: Analysis of three Urdu-Hindi Women-Centric Web Series" has been published in the Pakistan Journal of Humanities and Social Sciences - an HEC recognized 'Y' category research journal

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Role of Electronic Word of Mouth in Creating Gendered-Moral Discourse: Analysis of three Urdu-Hindi Women-Centric Web Series