Mr. Raza Abbas Shah (Manager Sales Support - VIVO Pakistan) was invited as a guest speaker at the School of Business, BNU. Mr. Shah, a seasoned analytics professional and being the 1st Non-Chinese Manager Sales Support (Pakistan - 2021) shared his exposure on "Analytics in the Smartphones Industry.” Hosted by Dr. Usman Sattar, the session concluded with a question-answer round while the speaker appreciated the school's effort for bridging the gap between industry and academia.