School of Business, BNU organized a webcast on Global Pricing management; specifically targeted but not limited to Marketing Specialization students. The Speaker Dr. Jacek Wallusch - an acclaimed data scientist and industry-academia practitioner from Poland discussed pricing management techniques and optimization strategies with the audience. Further, the discussion circled Dr. Wallusch’s practical exposure of working in Schneider Electric and being a Rugby Union Data Scientist for the Polish National Team. The session, moderated by Dr. Syed Ali Abbas involved active student participation which was praised by the foreign speaker as well. The session was concluded on a note of appreciation by Dr. Ishtiaq Bajwa and HOD School of Business, Mr. Ijaz Hussain.