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Dr. Syed Ali Abbas Publishes Paper | Impact of COVID-19 on Customer Decision Making

Dr. Syed Ali Abbas, Assistant Professor, School of Business, Department of Management Sciences has published a research paper in an HEC -recognized journal.

The details and link to the article are as below:

Article Title: Impact of COVID-19 on Customer (Student) Decision Making.

Journal Name: Caderno Professional de Marketing UNIMEP

Co-Author: Dr. Jacek Wallusch from Institute of Cliometrics and Transition Studies, Poland

Publication link: https://www.cadernomarketingunimep.com.br/ojs/index.php/cadprofmkt/article/view/299/248

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