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Pakistan Wins the Best Pavilion Award for Exterior Created by Mr. Rashid Rana, Dean MDSVAD

Three years ago, Rashid Rana, one of Pakistan’s most celebrated artists was asked to transform the Pakistan Pavilion into one of the largest artworks of its kind through his artistic intervention. How well he has done the job to make Pakistan feel proud and happy as Pakistan Pavilion is awarded the best exterior award given by BURJ CEO.

From the opening day to closing ceremony, the Exterior of the Pakistan Pavilion, cladded in colors, has stood tall and proud, attracting audiences from all over the world and becoming a top Selfie spot. According to Gulf News, more than half a million visitors have visited Pakistan Pavilion in the past six months.

On his leading role in the creation of the exterior of the Pavilion, Rana says, “I strongly believe that creative practitioners have an important role to play in the society. Projects such as this one help change the perception of the country.

In this award-winning exterior, Rana has employed a seemingly simple and yet visually stunning experience through the use of sheer color and reflective surface. It comprises twenty-four thousand apparently identical but all, in fact unique pieces, fractionally different from each other in size and color, meld together in harmony.

Rashid Rana has titled the exterior as UNITY OF ALL THAT APPEARS that draws inspiration directly from the country's diverse population and geography. Rana says, “Pakistan is one of the most diverse regions on the planet; geographically, climatically, culturally, racially, and ethnically”.

The exterior of the Pakistan Pavilion is a true hybrid work of creative practice and it has become an everlasting reminder for the people of Pakistan to create new trajectories.

Rashid Rana, one of the leading artists in South Asia today, is known for conceptual innovation and dramatic visual strategies. He is the recipient of the 2017 Asia Art Award by the Asia Society (New York) and the Sitara-i-Imtiaz, a prestigious civilian honor conferred by the President of Pakistan. His works are housed in prestigious collections including the British Museum (London) and the Metropolitan Museum of Art (New York).

ABOUT THE BURJ AWARDS

The Burj CEO awards are the ‘Oscars’ of the business world and a class-by-itself annual celebration of the success which has already recognized more than 100 CEOs and organizations from all over the world for their outstanding achievements and significant contributors to local and global economy.

About the Artist

Rashid Rana emerged as the maker of an entirely new kind of art from Pakistan, at the start of this century. He has exhibited extensively at various galleries and museums globally. With 22 solo exhibitions, he has participated in over 70 international group exhibitions. His works are in various public and private collections including the British Museum, London, Metropolitan Museum, New York, Fukuoka Museum of Art, Japan and Saatchi Collection, London.

Notable for distinct ideas, imagery and pictorial strategies, Rashid Rana has worked in dramatically different modes, such as paintings, stainless steel sculptures, video installations, photo-sculptures and photo mosaics, Rashid Rana emerged on the global arena with his works such as Desperately Seeking Paradise, 2008 and the iconic Red Carpet 1, 2007, which in 2008 broke the record for the most expensive work of art sold produced by an artist of Pakistani origin until that time (6, 23,000 USD in Sotheby’s auction in 2008).

Primarily known for his art practice, Rashid Rana occupies multiple simultaneous profiles. He mediates between being an artist, curator, educator and visionary with a common thread of an unfixed and non-prescriptive view of geography and identity. He is in the list of 12 Pakistanis who have influenced Indian pop culture issued by GQ Magazine in 2015, including Imran Khan, Abida Parveen, Rahat Fateh Ali khan, Fawad Khan, Nazia & Zohaib, and Ali Zafar. (https://www.gqindia.com/content/12-pakistani-names-whove-influenced-indian-pop-culture-gq-india).

Amongst his various international accolades, he has received Excellence in Art award as part of ‘Pakistan Power 100’ event in London (2013), International Artist of the year award by SAVAC (2003) and the Game Changer Asia Art Award by the Asia Society (2017). Rana is also the recipient of the prestigious Civil Award Sitara-i-Imtiaz given by the Government of Pakistan (2021).

Parallel to this iconic international career, he has contributed majorly in the field of Art Education in Pakistan with a pivotal role in the formation of School of Visual Arts and Design, BNU, where he is currently the dean. 

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