A student of MS Public Relations & Advertising at School of Media & Mass Communication (SMC), (BNU), Shahbano Shahbaz has launched an online campaign to promote the peacefulness and Sufi culture of Pakistan’s cultural hub – Lahore.

Titled “Mehv-e-Ishq” which means “absorbed in Love,” the campaign is aimed to project Lahore as the city of love, peace and inclusiveness. Shahbano was recently interviewed by The Nation where she talked about the project in detail.

We like to wish Shahbano Shahbaz all the best for her campaign!