A copywriting workshop was conducted by Ms. Eram Bokhari for students of MS. PR and Advertising at Department of Journalism, School of Media and Communication (SMC) on April 4, 2016. The workshop was organized by Ms. Neha Aleem Mehdi, Lecturer at SMC. The interactive workshop was targeted at equipping students with the tools and techniques of creating a lean, error-free and powerful copy that can grab audience’s attention and help in driving sales.

Eram Bokhari, the facilitator of the workshop, is the founder and Director (Strategy & Creative) of 360° - Creative Solutions. She has twenty years of experience in creative direction, design and management that drives brand and company growth. She has earlier worked with Orient McCann Erikson, Publicis, and x2o Communications where she has handed various local and multi-national clients including Coca-Cola, Nestle, HP, Tetra Pak, 20th Century Fox & MGM, besides many others.

The workshop was well-attended by students of PR and Advertising who got their all queries answered related to copywriting.