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Beaconhouse National University

Bachelor of Business Administration (BBA) (Hons)

Program Overview

Duration: 4 years, 8 semesters

Credits: 142

Areas: Business, Entrepreneurship, Management, Banking, Finance, Information Technology, Marketing, Islamic Banking and Finance

Areas of Specialization: 

  • Marketing
  • Finance
  • Supply Chain Management
  • Human Resource Management
  • Business Intelligence

  • Program Description

    Our BBA program is rigorous and unique in terms of its depth, relevance and curriculum. The Department of Management Sciences under School of Business offers four years BBA (Hons.) program in the following four areas of specializations:

    • Marketing
    • Finance
    • Business Intelligence
    • Supply Chain Management
    • Human Resource Management
    •  

  • Scholarships

    Merit Scholarships
    75% of the tuition fee for all students securing 90% or higher marks in intermediate or 3As in A levels 
    50% of the tuition fee for all students securing 80-89% or 2As in A levels 
    75% of the tuition fee for all students with 3.9 or higher CGPA with full workload
    50% of the tuition fee for all students with 3.8 - 3.89 CGPA with full workload

    Need Based Scholarship
    Up to 100% subject to assessment of the need, certain verifications and competence

    Beaconhouse Group Patronage Scholarship
    100% admission fee waiver for all graduates of Beaconhouse School System or its affiliates.

  • Career Prospects

    This program is suitable for the candidates who wish to pursue their careers in the financial and non-financial corporate entities. The likely employers of our graduates may include:

    • Marketing Companies (Multinational FMGs)
    • Advertising Companies
    • Distribution Companies
    • Financial Sector (Banks, Rating Agencies, Insurance Companies, Development Financial Institutions, Foreign Exchange Companies, Leasing Companies, Mudarba Companies)
    • Non-financial Corporate Sector (Local and Multinational Companies)
    • Regulatory Bodies (Securities and Exchange Commission of Pakistan and State Bank of Pakistan)
    • Non-Government Organizations (NGOs) 
    • Academic Institutions and Research Organizations
    • Human Resource Management Firms
  • Program Objectives 

    Our BBA program aims at achieving the following objectives:

    • To provide students with a broad, functional knowledge of basic theories and practices in the field of business, economics, finance and management.
    • To help students to develop their communication and interpersonal skills to interact in a corporate business environment
    • To develop their ability to understand the legal framework under which businesses and financial entities are required to operate.
    • To develop ability of the students to read, understand and use  annual report of corporate entities for informed decision making
    • To create awareness of banking environment, financial products, operations and risk management techniques and practices.
    • To develop an understanding of financial management and corporate financing strategy and processes of financial and non-financial corporate entities.
    • To develop managerial and leadership skills
    • To develop quantitative & analytical skills required to interpret and use economic, financial and business information for decision-making and research
    • To develop their understanding of consumer behavior, marketing principles and techniques
    • To train the students in applying information systems and technology in businesses
    • To develop awareness and understanding of the global context in which businesses operate
    • To develop understanding of the ethical and social issues of concern to the business community
    • To prepare students to become responsible and contributing members of the community
    • To provide students with opportunities to learn both inside and outside of the classrooms to acquire current state of knowledge and practices to enhance their employability.
    •  

  • Program Goals

    PG 1: Ethical and Social Concern

    PLO 7: Identify core organizational values and understand the issues of ethical and social diversity based on ethic, gender, religion, and culture and demonstrate the ability to propose feasible solutions to these issues.

    PG 2: Functional & Analytical Knowledge

    PLO 1: Students have sound theoretical knowledge of business, economics, finance and management.

    PLO 3: Demonstrate the ability to identify and evaluate relevant information for decision-making and make usage of diagnostic thinking skills and analytical techniques to assess the information and solve problems in the environment characterized by uncertainty.

    PLO 5: Awareness and ability to understand and use computer-based information systems and end-user computing tools and infrastructures to apply and interpret functional business knowledge.

    PG 3: Communication and Interpersonal skills

    PLO 2: Communicate effectively and professionally and demonstrate the ability to create coherent written and oral statements with the diverse audience across the cultures replicating skills to analyze and synthesize information.

    PG 4: Understanding the legal framework of Business Operations

    PLO 4: Demonstrate the ability to understand the legal framework for businesses.

    PG 5: Managerial and Leadership skills

    PLO 6: Understand various leadership styles and demonstrate proven ability in exercising these styles according to the requirement of the situation.

  • Learning Outcomes

    • Students have sound theoretical knowledge of business, economics, finance and management.
    • Communicate effectively and professionally and demonstrate the ability to create coherent written and oral statements with the diverse audience across the cultures replicating skills to analyze and synthesize information.
    • Demonstrate the ability to identify and evaluate relevant information for decision-making and make usage of diagnostic thinking skills and analytical techniques to assess the information and solve problems in the environment characterized by uncertainty. 
    • Awareness and ability to understand and use computer-based information systems and end-user computing tools and infrastructures to apply and interpret functional business knowledge. 
    • Understand various leadership styles and demonstrate proven ability in exercising these styles according to the requirement of the situation. Understand the importance of teamwork and group dynamics in achieving organizational goals and demonstrate ability to work effectively in teams. Graduates acknowledge and understand significance of the cultural diversity, adapt their interpersonal behaviors and style accordingly. Understand the dynamics of the organizational conflict and power and politics and make use of their analytical and interpersonal skills accordingly 
    • Acquire awareness of global diverse perspectives and understand the theory, operations, and challenges of global business. 
    • Identify core organizational values and understand the issues of ethical and social diversity based on ethic, gender, religion, and culture and demonstrate the ability to propose feasible solutions to these issues.
    • Learn through formal lectures and demonstrate confidence in computer lab sessions, discussions, mock interviews and internships. 
    • Demonstrate ability to understand the legal framework for businesses
    • Demonstrate effectively practicing of overall functional business knowledge and ability to identify and interpret essential business concepts, principles and skills.

       

  • Admission Criteria

    Motivated candidates with a serious commitment to learning and minimum 60% marks in intermediate or equivalent marks in A-levels or High School Diploma are eligible to apply for BBA (Hons.) program. Admission offers will be subject to the decision of the admission committee based on the candidate’s academic history and performance in the test and interview.

  • Courses

    Key: IDC*=Inter-disciplinary Course, GEN=General Education, MC=Major Core Course, S=Specialization Course

    • Year 1 Semester 1

      Course Title Course Code Course Category Credit Hrs Pre-Reqs
      Foundation English EDU-101 GEN1 3
      Islamic Studies SLA-103 GEN2 2
      Business Mathematics BBA-201 GEN3 3 -
      IT in Business: Theory & Practice
      BBA-205 GEN4 3
      Introduction to Business BBA-111 MC1 3  
      Introduction to Liberal Arts
      GEN5 3
      Total     17  
    • Year 1 Semester 2

      Course Title Course Code Course Category Credit Hrs Pre-Reqs
      Microeconomics  BBA-101 GEN9 2
      Business Statistics  BBA-105 GEN6 3
      Pakistan Studies  SLA-103 GEN8 2  
      Principles of Management  BBA-113 MC2 3
      Business Communication I  BBA-114 GEN7 3 GEN1
      Introduction to Accounting  BBA-109 MC3 3
      Total     16
    • Year 2 Semester 3

      Course Title Course Code Course Category Credit Hrs Pre-Reqs
      Civics    GEN10 3  
      Community Engagement    GEN10 1  
      Macroeconomics  BBA-106 MC4 2 GEN9
      Principles of Marketing  BBA-203 MC5 3
      Business Finance I  BBA-216 MC6 3 F3
       Business Communication II  BBA-212 MC7 3 GEN7
      Introduction to Banking  BBA-107 MC8 3 MC3
      Total     18.0
    • Year 2 Semester 4

      Course Title Course Code Course Category Credit Hrs Pre-Reqs
      Entrepreneurship and Business Development BBA-309 GEN11   MC1
      One course from BNU’s Cluster of Environmental Sciences
        GEN12    
      Business Finance II BBA-217  M9 3 M6, M3
      Social & Economic Issues in Pakistan BBA-215 M10 3 GEN9, MC9
      Organization Behavior  BBA-214 M11 3 MC2
      Financial Statement Analysis and Reporting  BBA-110 M12 3 MC3
      Total     18.0
    • Year 3 Semester 5

      Course Title Course Code Course Category Credit Hrs Pre-Reqs
      Financial Instruments, Markets and Institutions  BBA-202 MC13 3 MC3
      Management Information System: Theory  & Practice  BBA-210
      MC14 3 GEN4
      Artificial Intelligence for Business   MC15 3 GEN4
      Quantitative Techniques in Business  BBA-311 MC16 3 GEN3, GEN7
      Corporate Law and Governance  BBA-304 MC17 3 MC1
       IDC*   IDC1 3  
      Total     18
    • Year 3 Semester 6

      Course Title Course Code Course Category Credit Hrs Pre-Reqs
      Human Resource Management  BBA-208 MC18 3 MC2
      IDC*
      IDC2 3  
      Operations Management BBA-303 MC19 3 MC1
      A Course from Social Sciences (SMC/TFT/Psychology)

      GEN10 3 -
      Business Research Methods  BBA-316 MC20 3 GEN6
      Digital Marketing  BBA-318 MC21 3 MC4
      Business and Professional Ethics  BBA-404 MC22 3 MC1
      Total     18.0
    • Year 4 Semester 7

      Course Title Course Code Course Category Credit Hrs Pre-Reqs
      IDC*   IDC3 3  
      **Specialization Course
        S1 3 -
      **Specialization Course
        S2 3
      Cost & Management Accounting  BBA-213 MC23 3 MC3
      Entrepreneurship & Business Development
       BBA-309 MC24 3 MC3
      Business Analytics  BBA-425 MC25 3 GEN6
      Total     18.0
    • Year 4 Semester 8

      Course Title Course Code Course Category Credit Hrs Pre-Reqs
      **Specialization Course
        S3 3
      **Specialization Course
        S4 3
      Final Year Project  BBA-413 MC26 3 MC20
      IDC*   IDC4 3
      Distinguished Lecture Series   DLS 4 <
      Total     16
      Semester Total     139  
      Mandatory Internship     3  
      Total     142  
    • List of Specialization Courses - Marketing

      Course Code Course Title Course Category Credit Hrs Pre-Reqs
      BBA-419 Marketing Management S1 3 MC5
      BBA-420 Advertising & Promotion S2 3 MC5
      BBA-421 Branding Strategy and Management S3 3 MC5
       
      Students can choose any one course from the following:


       
      BBA-422 Marketing Research, Design & Analysis OR S4 3 MC5
      BBA-423 Global Marketing OR S4 3 MC5
      BBA-437 New Product Development OR S4 3 MC5
      BBA-317 Consumer Behavior   3 MC5
    • List of Specialization Courses - Supply Chain Management

      Course Code Course Title Course Category Credit Hrs Pre-Reqs
      BBA-426 Fundamentals of Supply Chain Management
      S1 3 MC1
      BBA-427 Procurement Management
      S2 3 MC1
      BBA-428 Storage & Warehouse Management
      S3 3 MC1
       
      Students can choose any one course from the following:


       
      BBA-429 Transportation Techniques & Management OR S4 3 MC1
      BBA-430 Distribution Network Designing S4 3 MC1
    • List of Specialization Courses - Finance

      Course Code Course Title Course Category Credit Hrs Pre-Reqs
      BBA-401 Financial Modelling S1 3 MC3, MC12
      BBA-438/BBA-439
      Strategic Corporate Finance/Fin tech & Digital Finance
      S2 3 MC3, MC6, MC9
      BBA-305 Investment & Portfolio Analysis
      S3 3 MC3, MC6, MC9
       
      Students can choose any one course from the following:


       
      BBA-418 Banking Operations & Management OR S4 3 MC3, MC8
      BBA-412 Risk Management S4 3 MC3, MC6, MC9
    • List of Specialization Courses - Human Resource Management

      Course Code Course Title Course Category Credit Hrs Pre-Reqs
      BBA-431 Employment Relations and Labor Laws
      S1 3 MC1
      BBA-434
      Strategic Human Resource Management
      S2 3 MC1
      BBA-432 Training and Development
      S3 3 MC1, MC2
      BBA-433 Organizational Development and Change Management
      S4 3 MC1, MC2
    • List of Specialization Courses - Business Intelligence

      Course Code Course Title Course Category Credit Hrs Pre-Reqs
      BBA-307 Database Management System S1 3 GEN4
      BBA-206 Creating Web Content S2 3 GEN4
      BBA-407 Computer Networks S3 3 GEN4
      BBA-406 ERP (Applications) S4 3 GEN4
    • Note: BBA. (Hons.) students shall decide specialization in their 6th semester.

  • Mandatory Internship

    Six to eight weeks’ internship will be mandatory for all students. Internship placements will be made from a prequalified list of companies only, will be supervised and have 3 credit hours on pass/fail basis in lieu of an elective course (Interdisciplinary).

  • Transfer Policy

    Transfer of the students from other related schools/programs would be permissible for only those students who have secured a minimum 3.0 CGPA for BBA. Transferred students must complete 60% of the total credit hours from BNU.

  • Degree Requirement

    Students are required to complete 142 credit hours with a minimum 2.0 CGPA to qualify for the award of the degree. Students must pass a minimum of 3 courses of 3 credit hours each or equivalent 9 credit hours during the first semester. The student's academic performance and commitment to their studies are continuously monitored. Contrary to any other policy, the students failing to meet minimum academic standards and having a casual attitude toward their studies are dropped from the program at any time. A hundred percent attendance of the delivered lectures is mandatory, however, the students with a minimum of 75% attendance are eligible to appear in the final examination. A course is automatically graded as W* if the number of absences exceeds 8 in a course of 3 credit hours each.

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