Welcome to
Beaconhouse National University

BS Journalism & Media Studies

Program Description

Keeping in view the geo political, economic, social forces that shape media and culture industries in the contemporary world, there is a need to change the dynamics of media education in Pakistan. The four-year BS Journalism & Media Studies and specialization in i) Broadcast Media ii) Digital Media iii) Public Relations & Advertising has been designed to serve the same purpose. The degree is a combination of social sciences/ liberal arts and media courses. It is aimed at developing in students an in-depth understanding of the social, political, cultural aspects and economic contexts in which mediated communication takes place and its impact on the society. This degree will equip the students with the analytical abilities, knowledge, skills and awareness required to achieve personal and professional success in today’s media-rich world. This four-year degree is ideal for individuals who are looking for a career through which they can make a difference in the contemporary society. It will prepare students to work as creative and versatile media innovators and leaders who are equipped to respond to new situations within an ever-changing and dynamic industry. This degree will enhance students’ employability across media groups and culture industries and in business, government and public sector organizations.

Areas of Specialization:

i) Broadcast Media
ii) Digital Media
iii) Public Relations & Advertising

Program Overview

Areas: Media and Mass Communication, Social Sciences, Journalism, Electronic Media, Digital Media, Advertising, Public Relations, New Media, Production, Writing and Copy-editing, Development Communication, Public Relations, Advertising, Mass Media Research

Duration: 8 semesters, 4 years

Credits: 130

Note: The Degree will be awarded after completion of workload of 4 years as per HEC Guidelines. The degree will not be awarded before this time period.

Career Paths:

Career Paths for Specialization in Broadcast Media: Anchor, Newscaster, Reporter/Correspondent, Director, Producer, Assignment Editor, Set Designer, Non Linear Editor, Copy Editor, Creative Writer, Photojournalist, Voice-over Artist, Field Producer, Researcher.

Career Paths for Specialization in Digital Media: Entrepreneur, Social Media Manager, Social Media Developer, Online Writer/Editor, Social Media Marketer, SEO Consultant, Graphic/Online Designer, Social Media Strategist, Online Video Producer, Content Writer, Online Editor, Consultant, Multimedia Consultant.

Career Paths for Specialization in Public Relations & Advertising: Account Executive, Marketing Manager, Brand Consultant, Media Relations Manager, Art Director, Copywriter, Corporate Communications Specialist, Media Planner, Public Relations Specialist, Public Relations Officer, Content Marketer, Event Manager, Media Buyer, Market Research Analyst, Advertising Sales Representative, Publicist, Communications manager, Marketer, Client Manager.

  • Admission Requirement

    To be eligible for admission to BA (Hons) in Social Sciences with major in Media Studies, a candidate must satisfy the following requirements: -

    • Educational Criteria
      • FA/FSc with at least 2nd division (i.e. 495 marks).
      • O-levels (in at least 6 subjects) and 3 A-levels. Advanced Subsidiary (AS) will not be taken into account.
      • High School Diploma and International Baccalaureate (IB) result with at least 2.5 CGPA
      • Equivalence certificate from IBCC IBCC for all international qualifications i.e. O-Levels/A-Levels, High School Diploma, International Baccalaureate etc.

      Students awaiting their FA/ FSc/A-Level results may apply for admission at BNU. Selected candidates will be granted provisional admission only, which may be regularized after they have been declared successful and meet the admission requirements of the university.

    • Written / aptitude test
    • Interview
  • Road Map 2016 - 2020

    • Semester I

      Course Title Course Code  Credit Hrs.
      Introduction to Media Studies   3
      Reporting  JOU-112 3
      Urdu Journalist Writing
      3
      Academic Writing
      Elective DLA
       DLA-110 3
      Introduction to Social Anthropology
      Elective DLA
       DLA-143 3
      Total   15
    • Semester II

      Course Title Course Code  Credit Hrs.
      Transnational Media and Pop Culture
      3
      Introduction to Broadcast Media   3
      Introduction to World History
       Elective DLA
       JOU-212 3
      Introduction To Political Thoughts
      Elective DLA
       DLA-109 3
      Political Economy of Mass Media
      Elective BBA

      3
      Pakistan Studies (University Core)
      HEC Mandatory
       SLA-102 1.5
      Total   16.5
    • Semester III

      Course Title  Course Code Credit Hrs.
      Editorial, Feature and Column Writing
      3
      Technology and Social Change
      3
      Media Laws And Ethics  MCB-118 3
      Computer Literacy (University Core)
      HEC Mandatory
       CSE-100 2
      Islamic Studies
      HEC Mandatory
       SLA-103 1.5
      Communication Skills
      Elective DLA

      3
      Total   15.5
    • Semester IV

      Course Title Course Code  Credit Hrs.
      Introduction to Advertising  JOU 3
      Magazine Journalism  MCB-212 3
      Radio Journalism  JOU 3
      Digital Photography  JOU 3
      Globalization: Politics, Economics and Culture
      Elective DLA
       DLA 3
      Total   15
    • Semester V

      Course Title Course Code  Credit Hrs.
      TV Production-I  MCB-208 3
      Introduction to Public Relations
       JOU 3
      Development Communication  MCB-316 3
      Foundation English
        3
      Academic Writing
      Elective DLA
       DLA-110 3
      Total   15
    • Semester VI

      Course Title Course Code  Credit Hrs.
      International Communication
      3
      Online Journalism
      3
      Data Journalism
      3
      Research Methodology  MCB-416 3
      Television Production II
        3
      Class and Power
      Elective DLA
       DLA-346 3
      Total   18
    • Semester VII

      Course Title Course Code  Credit Hrs.
      Media Management & Marketing  MCB-461 3
      Specialization Course-I   3
      Specialization Course-II   3
      Elective from other specializations   3
      Television: Information, Entertainment and Thought-Control
      Elective DLA
       DLA-428 3
       Media & Society   3
      Total   18
    • Semester VIII

      Course Title Course Code  Credit Hrs.
      Specialization Course-III   3
      Specialization Course-IV   3
      Media Entrepreneurship  JOU-420 3
      Thesis/Project
      Or Two optional courses
      (i) Community Media 
      (ii) Communication & Public Opinion
      MCB-455/JOU-423
      JOU-404
      MCB-440
      6
       Documentary/Film Making (Elective)   4
      Total   19
    • Important Notes:

      • Students can take two courses in lieu of thesis/project
      • Specialization I, II, III, IV refers to the courses that students can choose from the list of Specialization courses given in the next table.
    • Specialization Courses

      Broadcast Media Digital Media Public Relations and Advertising
      Hosting / Anchoring
      Writing for Digital Media Digital Public Relations & Advertising
      TV News Production Multi Media Arts International Public Relations & Advertising
      TV & Radio Current Affairs Animation & Graphics
      Media Planning & Buying
      Docu-Drama Digital Media Marketing Government & Corporate Public Relations & Advertising
  • Road Map 2017 - 2021

    • Semester I

      Course Title Course Code  Credit Hrs.
      Introduction to Media Studies   3
      Mass Media in Pakistan   3
      Urdu Language Skills
      3
      Foundation English (University Core)
      HEC Mandatory
        3
      Pakistan Studies (University Core)
      HEC Mandatory
       SLA-102 1.5
      Introduction to Social Anthropology
      Elective DLA
       DLA-143 3
      Total   16.5
    • Semester II

      Course Title Course Code  Credit Hrs.
      Communication Skills
      3
      Introduction to Broadcast Media   3
      Reporting
      3
      Introduction to World History
      Elective DLA
        3
      Introduction To Political Thoughts
      Elective DLA
       DLA-109 3
      Islamic Studies (University Core)
      HEC Mandatory
       SLA-103 1.5
      Total   16.5
    • Semester III

      Course Title  Course Code Credit Hrs.
      Opinion and Editorial Writing
      3
      Digital Photography
      3
      Media Laws And Ethics  MCB-118 3
      Computer Literacy (University Core)
      HEC Mandatory
       CSE-100 2
      Technology and Social Change
      Elective DLA
        3
      Transnational Media and Pop Culture
      Elective DLA

      3
      Total   17
    • Semester IV

      Course Title Course Code  Credit Hrs.
      Introduction to Advertising   3
      Mass Media Theories
      3
      Radio Journalism   3
      Magazine Journalism/Production   3
      Pakistan in the Contemporary World
      Elective DLA
        3
      Total   15
    • Semester V

      Course Title Course Code  Credit Hrs.
      TV Production-I  MCB-208 3
      Public Relations: Theory & Practice

      3
      Online Journalism
      3
      Economic and Development Issues in Pakistan
      Elective DLA
        3
      Introduction to Social Thoughts
      Elective DLA

      3
      Total   15
    • Semester VI

      Course Title Course Code  Credit Hrs.
      International Communication
      3
      Problems in Development of Pakistan
      Elective DLA

      3
      Data Journalism
      3
      Research Methodology  MCB-416 3
      Television Production II
        3
      Class and Power  Elective DLA  DLA-346 3
      Total   18
    • Semester VII

      Course Title Course Code  Credit Hrs.
      Media Management & Marketing  MCB-461 3
       Media & Society   3
       Development Communication   3
      Specialization Course-I   3
      Specialization Course-II   3
      Television: Information, Entertainment and Thought-Control
      Elective DLA
       DLA-428 3
      Total   18
    • Semester VIII

      Course Title Course Code  Credit Hrs.
      Specialization Course-III   3
      Specialization Course-IV   3
      Thesis/Project
      Or Two optional courses
      (i) Community Media 
      (ii) Communication & Public Opinion
      MCB-455/JOU-423
      JOU-404
      MCB-440
      6
       Documentary/Film Making  MCB-400 4
       Elective from other specialization   3
      Total   19
    • Important Notes:

      • Students can take two courses in lieu of thesis/project
      • Specialization I, II, III, IV refers to the courses that students can choose from the list of Specialization courses given in the next table.
    • Specialization Courses

      Broadcast Media Digital Media Public Relations and Advertising
      Hosting / Anchoring
      Writing for Digital Media Digital Public Relations & Advertising
      TV News Production Multi Media Arts International Public Relations & Advertising
      TV & Radio Current Affairs Animation & Graphics
      Media Planning & Buying
      Docu-Drama Digital Media Marketing Government & Corporate Public Relations & Advertising
  • Road Map 2018 - 2022

    • Semester I

      Course Title Course Code  Credit Hrs.
      Mass Media: Local, National and Global  JOU-113 3
      New Media Technologies
       JOU-112 3
      Urdu Language Skills  MCB-435 3
      Foundation English (University Core)
      HEC Mandatory
       ELU-100 3
      Islamic Studies (University Core)
      HEC Mandatory
       SLA-103 1.5
      Introduction to Social Anthropology
      Elective DLA
       DLA-143 3
      Total   16.5
    • Semester II

      Course Title Course Code  Credit Hrs.
      Communication Skills  JOU-104 3
      Story Telling in the Digital World  JOU-105 3
      Reporting (Urdu& English)  JOU-212 3
      Introduction To Political Thoughts
      Elective DLA
       DLA-109 3
      Technology and Social Change
      Elective DLA
       MCB-213 3
      Pakistan Studies (University Core)
      HEC Mandatory
       SLA-102 1.5
      Total   16.5
    • Semester III

      Course Title  Course Code Credit Hrs.
      Opinion and Editorial Writing
       JOU-214 3
      Video Game Design  JOU-225 3
      Media Laws And Ethics  MCB-118 3
      Computer Literacy (University Core)
      HEC Mandatory
       CSE-100 2
      Media and Gender
      Elective DLA
       MCB-428 3
      Transnational Media and Pop Culture
      Elective DLA
       MCB-209 3
      Total   17
    • Semester IV

      Course Title Course Code  Credit Hrs.
      Advertising: Theory and Practice 
       JOU-224 3
      Mass Media Theories  JOU-301 3
      Radio Production  JOU-223 3
      Digital Photography   3
      Globalization: Politics, Economics and Culture
      Elective DLA

      3
      Total   15
    • Semester V

      Course Title Course Code  Credit Hrs.
      TV Production-I  MCB-208 3
      Public Relation: Theory & Practice
       JOU-314 3
      Online Journalism   3
      Economics and Development Issues in Pakistan
      Elective BBA
       JOU-313 3
      Academic Writing
      Elective DLA
       DLA-110 3
      Total   15
    • Semester VI

      Course Title Course Code  Credit Hrs.
      TV Production-II  MCB-418 3
      Convergence of Technologies
       JOU-315 3
      Development Communication  MCB-316 3
      Research Methodology  MCB-416 3
      Media & Society

      3
      Class and Power
      Elective DLA
       DLA-346 3
      Total   18
    • Semester VII

      Course Title Course Code  Credit Hrs.
      Media Management & Marketing  MCB-461 3
      Specialization Course-I   3
      Specialization Course-II   3
      Elective from other specializations   3
      Television: Information, Entertainment and Thought-Control
      Elective DLA
       DLA-428 3
      Total   15
    • Semester VIII

      Course Title Course Code  Credit Hrs.
      Specialization Course-III   3
      Specialization Course-IV   3
      Media Entrepreneurship  JOU-420 3
       Documentary/Film-making (elective)   4
      Thesis/Project
      Or Two optional courses
      (i) Community Media 
      (ii) Communication & Public Opinion
       MCB-455/JOU-423
      JOU-404
      MCB-440
      6
      Total   19
    • Important Notes:

      • Students can take two courses in lieu of thesis/project
      • Specialization I, II, III, IV refers to the courses that students can choose from the list of Specialization courses given in the next table.
    • Specialization Courses

      Broadcast Media Digital Media Public Relations and Advertising
      Hosting / Anchoring
      Content Writing Digital Public Relations & Advertising
      Bureau, News Room & Bulletin Multi Media Arts Crises Management
      Current Affairs & Production Animation & Graphics
      Media Planning & Buying
      Infotainment Digital Media Marketing Government, Corporate & Sports Public Relations 
  • Road Map 2019 - 2023

    • Semester I

      Course Title Course Code  Credit Hrs.
      Mass Media: Local, National and Global  JOU-113 3
      New Media Technologies
       JOU-112 3
      Urdu Language Skills  MCB-435 3
      Foundation English (University Core)
       HEC Mandatory
       ELU-100 3
      Islamic Studies (University Core)
      HEC Mandatory
       SLA-103 1.5
      Introduction to Social Anthropology
      Elective DLA
       DLA-143 3
      Total   16.5
    • Semester II

      Course Title Course Code  Credit Hrs.
      Communication Skills  JOU-104 3
      Story Telling in the Digital World  JOU-105 3
      Reporting (Urdu& English)  JOU-212 3
      Introduction To Political Thoughts
      Elective DLA
       DLA-109 3
      Technology and Social Change
      Elective DLA
       MCB-213 3
      Pakistan Studies (University Core)
      HEC Mandatory
       SLA-102 1.5
      Total   16.5
    • Semester III

      Course Title  Course Code Credit Hrs.
      Opinion and Editorial Writing
       JOU-214 3
      Video Game Design  JOU-225 3
      Media Laws And Ethics  MCB-118 3
      Computer Literacy (University Core)
      HEC Mandatory
       CSE-100 2
      Media and Gender
      Elective DLA
       MCB-428 3
      Transnational Media and Pop Culture
      Elective DLA
       MCB-209 3
      Total   17
    • Semester IV

      Course Title Course Code  Credit Hrs.
      Advertising: Theory and Practice 
       JOU-224 3
      Mass Media Theories  JOU-301 3
      Radio Journalism and Production  JOU-223 3
      Digital Photography   3
      Globalization: Politics, Economics and Culture
      Elective DLA

      3
      Total   15
    • Semester V

      Course Title Course Code  Credit Hrs.
      TV Production-I  MCB-208 3
      Public Relation: Theory & Practice
       JOU-314 3
      Online Journalism   3
      Investigative and Data Journalism    3
      Academic Writing
      Elective DLA
       DLA-110 3
      Total   15
    • Semester VI

      Course Title Course Code  Credit Hrs.
      TV Production-II  MCB-418 3
      International Communication   3
      Development Communication  MCB-316 3
      Research Methodology  MCB-416 3
      Media & Society

      3
      Class and Power
      Elective DLA
       DLA-346 3
      Total   18
    • Semester VII

      Course Title Course Code  Credit Hrs.
      Media Management & Marketing  MCB-461 3
      Specialization Course-I   3
      Specialization Course-II   3
      Elective from other specializations   3
      Television: Information, Entertainment and Thought-Control
      Elective DLA
       DLA-428 3
      Total   15
    • Semester VIII

      Course Title Course Code  Credit Hrs.
      Specialization Course-III   3
      Specialization Course-IV   3
      Media Entrepreneurship  JOU-420 3
       Documentary/Film-making (elective)   4
      Thesis/Project
      Or Two optional courses
      (i) Community Media 
      (ii) Communication & Public Opinion
       MCB-455/JOU-423
      JOU-404
      MCB-440
      6
      Total   19
    • Important Notes:

      • Students can take two courses in lieu of thesis/project
      • Specialization I, II, III, IV refers to the courses that students can choose from the list of Specialization courses given in the next table.
    • Specialization Courses

      Broadcast Media Digital Media Public Relations and Advertising
      Hosting / Anchoring
      Content Writing Digital Public Relations & Advertising
      Bureau, News Room and Bulletin Multi Media Arts Crises Management
      Current Affairs & Production Animation & Graphics
      Media Planning & Buying
      Infotainment Digital Media Marketing Government, Corporate & Sports Public Relations 
  • Road Map 2020 - 2024

    • Semester I

      Course Title Course Code  Credit Hrs.
      Mass Media: Local, National and Global  JOU-113 3
      New Media Technologies
       JOU-112 3
      Urdu Language Skills  MCB-435 3
      Foundation English (University Core)
      HEC Mandatory
       ELU-100 3
      Islamic Studies (University Core)
      HEC Mandatory
       SLA-103 1.5
      General Elective I
      Elective 
        3
      Total   16.5
    • Semester II

      Course Title Course Code  Credit Hrs.
      Communication Skills (University Core)
      HEC Mandatory
       EDU-405 3
      Story Telling in the Digital World  JOU-105 3
      Reporting (Urdu & English)  JOU-212 3
      General Elective II
      Elective

      3
      General Elective III
      Elective 
        3
      Pakistan Studies (University Core)
      HEC Mandatory
       SLA-102 1.5
      Total   16.5
    • Semester III

      Course Title  Course Code Credit Hrs.
      Opinion and Editorial Writing
       JOU-214 3
      Video Game Design  JOU-225 3
      Media Laws and Ethics  MCB-118 3
      Computer Literacy (University Core)
      HEC Mandatory
       CSE-100 2
      General Elective IV
      Elective 
        3
      General Elective V
      Elective
        3
      Total   17
    • Semester IV

      Course Title Course Code  Credit Hrs.
      Advertising: Theory and Practice 
      JOU-224 3
      International Communication MCB-115 3
      Radio Journalism & Production JOU-250 3
      Investigative & Data Journalism JOU-251 3
      Digital Photography JOU-211 3
      General Elective VI
      Elective 
        3
      Total   18
    • Semester V

      Course Title Course Code  Credit Hrs.
      Introduction to TV Production  MCB-222 3
      Public Relation: Theory & Practice
       JOU-314 3
      Mass Media Theories  JOU-301 3
      General Elective VII
      Elective
        3
      General Elective VIII
      Elective 
        3
       Academic Writing    DLA-110 3
      Total   18
    • Semester VI

      Course Title Course Code  Credit Hrs.
      TV Production Techniques JOU-425 3
      Convergent Journalism
      JOU-426 3
      Development Communication  MCB-316 3
      Research Methodology  MCB-416 3
      General Elective IX
      Elective

      3
      General Elective X
      Elective

      3
      Total   18
    • Semester VII

      Course Title Course Code  Credit Hrs.
      Media Management & Marketing  MCB-461 3
      Specialization Course-I   3
      Specialization Course-II   3
      Elective from other specializations   3
      General Elective XI
      Elective 
        3
      Total   15
    • Semester VIII

      Course Title Course Code  Credit Hrs.
      Specialization Course-III   3
      Specialization Course-IV   3
      Media Entrepreneurship  JOU-420 3
      Thesis/Project
      Or Two optional courses
      (i) Community Media 
      (ii) Communication & Public Opinion
      MCB-455/JOU-423

      JOU-404
      MCB-440
      6
      Total   15
    • Important Notes:

      • Students can take two courses in lieu of thesis/project
      • Specialization I, II, III, IV refers to the courses that students can choose from the list of Specialization courses given in the next table.
      • Students can take eleven elective courses from social sciences schools.
    • Specialization Courses

      Broadcast Media Digital Media Public Relations and Advertising
      Hosting / Anchoring
      Content Writing Digital Public Relations & Advertising
      Bureau, News Room and Bulletin
      Multi Media Arts Crises Management 
      Current Affairs & Production Animation & Graphics
      Media Planning & Buying
      Infotainment Digital Media Marketing Government, Corporate, Sports Public Relations 
  • Road Map 2021 - 2025

    • Semester I

      Course Title Course Code  Credit Hrs.
      Mass Media: Local, National and Global  JOU-113 3
      New Media Technologies
       JOU-112 3
      Urdu Language Skills  MCB-435 3
      Foundation English (University Core)
       HEC Mandatory
       ELU-100 3
      Islamic Studies (University Core)
      HEC Mandatory
       SLA-103 1.5
      General Elective I
      Elective
        3
      Total   16.5
    • Semester II

      Course Title Course Code  Credit Hrs.
      Communication Skills (University Core)
      HEC Mandatory
       EDU-405 3
      Story Telling in the Digital World  JOU-105 3
      Reporting (Urdu & English)  JOU-212 3
      General Elective II
      Elective

      3
      General Elective III
      Elective
        3
      Pakistan Studies (University Core)
      HEC Mandatory
       SLA-102 1.5
      Total   16.5
    • Semester III

      Course Title  Course Code Credit Hrs.
      Opinion and Editorial Writing
       JOU-214 3
      Video Game Design  JOU-225 3
      Media Laws and Ethics  MCB-118 3
      Computer Literacy (University Core)
      HEC Mandatory
       CSE-100 2
      General Elective IV
      Elective

      3
      General Elective V
      Elective
        3
      Total   17
    • Semester IV

      Course Title Course Code  Credit Hrs.
      Advertising: Theory and Practice 
       JOU-224 3
      International Communication  MCB-115 3
      Radio Journalism and Production  JOU-250 3
      Digital Photography  JOU-211 3
      Investigative & Data Journalism   JOU-251 3
      General Elective VI
      Elective

      3
      Total   18
    • Semester V

      Course Title Course Code  Credit Hrs.
      Introduction to TV Production  MCB-222 3
      Public Relation: Theory & Practice
       JOU-314 3
      Mass Media Theories  JOU-301 3
      Academic Writing

       DLA-110 3
      General Elective VII
      Elective
        3
      General Elective VIII
      Elective
        3
      Total   18
    • Semester VI

      Course Title Course Code  Credit Hrs.
      TV Production Techniques  JOU-425 3
      Convergent Journalism  JOU-426 3
      Development Communication  MCB-316 3
      Research Methodology  MCB-416 3
      General Elective IX
      Elective

      3
      General Elective X
      Elective

      3
      Total   18
    • Semester VII

      Course Title Course Code  Credit Hrs.
      Media Management & Marketing  MCB-461 3
      Specialization Course-I   3
      Specialization Course-II   3
      Elective from other specializations   3
      General Elective XI
      Elective

      3
      Total   15
    • Semester VIII

      Course Title Course Code  Credit Hrs.
      Specialization Course-III   3
      Specialization Course-IV   3
      Media Entrepreneurship  JOU-420 3
      Thesis/Project
      Or Two optional courses
      (i) Community Media 
      (ii) Communication & Public Opinion
      MCB-455/JOU-423
      JOU-404
      MCB-440
      6
      Total   15
    • Important Notes:

      • Students can take two courses in lieu of thesis/project
      • Specialization I, II, III, IV refers to the courses that students can choose from the list of Specialization courses given in the next table.
    • Specialization Courses

      Broadcast Media Digital Media Public Relations and Advertising
      Hosting / Anchoring
      Content Writing Digital Public Relations & Advertising
      Bureau, News Room and Bulletin Multi Media Arts Crises Management
      Current Affairs & Production Animation & Graphics
      Media Planning & Buying
      Infotainment Digital Media Marketing Government, Corporate, Sports Public Relations 
  • Road Map 2022 - 2026

    • Semester I

      Course Title Course Code    Credit Hrs.
      Mass Media: Local, National and Global  JOU-113  DC 3
      New Media Technologies
       JOU-112  DC 3
      Urdu Journalistic Writing   MCB-125  DC 3
      Foundation English (University Core)
       ELU-100 HEC Mandatory 3
      Islamic Studies (University Core)
      HEC Mandatory
       SLA-103 HEC Mandatory 1.5
      Elective I
         ESS 3
      Total     16.5
    • Semester II

      Course Title Course Code    Credit Hrs.
      Communication Skills (University Core)
       EDU-405 HEC Mandatory 3
      Story Telling in the Digital World  JOU-105 DC 3
      Reporting   JOU-212 DC 3
      Elective II

      ESS 3
      Elective III
        ESS 3
      Pakistan Studies (University Core)
       SLA-102 HEC Mandatory 1.5
      Total     16.5
    • Semester III

      Course Title  Course Code   Credit Hrs.
      Opinion and Editorial Writing
       JOU-214 DC 3
      Video Game Design  JOU-225 DC 3
      Media Laws and Ethics  MCB-118 DC 3
      Computer Literacy (University Core)
       CSE-100 HEC Mandatory 2
      Elective IV

      ESS 3
      Elective V   ESS  
      Total     17
    • Semester IV

      Course Title Course Code    Credit Hrs.
      Advertising: Theory and Practice 
       JOU-224 DC 3
      International Communication  MCB-115 DC 3
      Radio Journalism and Production  JOU-250 DC 3
      Digital Photography  JOU-211 DC 3
      Investigative & Data Journalism   JOU-251 DC 3
      Elective VI

      ESS 3
      Total     18
    • Semester V

      Course Title Course Code    Credit Hrs.
      Introduction to TV Production  MCB-222 DC 3
      Public Relation: Theory & Practice
       JOU-314 DC 3
      Mass Media Theories  JOU-301 DC 3
      Academic Writing
       DLA-110 DC 3
      Elective VII
        ESS 3
      Total     15
    • Semester VI

      Course Title Course Code    Credit Hrs.
      TV Production Techniques  JOU-425 DC 3
      Convergent Journalism  JOU-426 DC 3
      Development Communication  MCB-316 DC 3
      Research Methodology  MCB-416 DC 3
      Elective VII

      ESS 3
      Elective IX

      ESS 3
      Total     18
    • Semester VII

      Course Title Course Code    Credit Hrs.
      Media Management & Marketing  MCB-461 DC 3
      Specialization Course-I   DC 3
      Specialization Course-II   DC 3
      Thesis 
      OR
      Communication & Public Opinion (Optional I)
      MCB-455

      MCB-440
      DC 6

      3
      Elective X

      ESS 3
      Total     15
    • Semester VIII

      Course Title Course Code    Credit Hrs.
      Specialization Course-III   DC 3
      Specialization Course-IV   DC 3
      Media Entrepreneurship  JOU-420 DC 3
      Community Media
      JOU-404

       DC 6
       Elective XI   ESS  
      Total     15

       

    • Important Notes:

      • Students can take two courses in lieu of thesis/project
      • Specialization I, II, III, IV refers to the courses that students can choose from the list of Specialization courses given in the next table.
    • Specialization Courses

      Broadcast Media Digital Media Public Relations and Advertising
      Hosting / Anchoring
      Content Writing Digital Public Relations & Advertising
      Bureau, News Room and Bulletin Multi Media Arts Crises Management
      Current Affairs & Production Animation & Graphics
      Media Planning & Buying
      Infotainment Digital Media Marketing Government, Corporate, Sports Public Relations 

       DC  Department Core
       Mandatory  HEC Mandatory (University Core)
       ESS  XI Elective from Social Science 
       Optional   Optional Course/Thesis
  • Degree Requirement

    Successful completion of 130 credit hours of course work along with thesis/elective subjects

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