BS Communication and Immersive Media

Program Description

The media industries in Pakistan and the world over are rapidly changing with the advent of new technologies of communication. As a result of these changes, a profound transformation is taking place in the media industries in terms of interactive and aesthetically enriched storytelling techniques and their impact on society at the cultural, social, political and global levels. Keeping in view the technological revolution in the media and communication industries with accompanying job opportunities, the SMC at BNU has designed this innovative undergraduate new media degree to cater for market requirements and create new employment possibilities for media students. The main objective of this BS program is to study and explore the potentials of new media technologies under one umbrella in the realms of interactivity, creativity, knowledge, arts, information, entertainment, strategic communication and entrepreneurship. The courses in this degree meet not only the purpose of dissemination of content in multiple forms and their expression in the highly connected world but also take into account social and ethical aspects of digital interventions. This BS in New Media program will enable students to develop conceptual, theoretical, design, and technical skills needed to communicate stories and messages in an interdisciplinary environment to an ever-changing audience.

Program Overview

Degree: BS

Duration: 8 semesters, 4 years

Credits: 130

Note: The Degree will be awarded after completion of workload of 4 years as per HEC Guidelines. The degree will not be awarded before this time period.

Career Paths:  Immersive journalist, Data journalist, Social & digital media writer, Social & digital media content producer/developer, Social & digital media editor, Social & digital media manager, Social & digital media analyst, Documentary production specialist, Multimedia producer, Media entrepreneur, Art director, Video game designer, Web content developer, Wed designer, Digital advertising specialist, Digital public relations specialist, Advertising and design consultant.

• Admission Requirement

  To be eligible for admission to BS (Hons) in Communication and New Media Technology , a candidate must satisfy the following requirements: -

  • Educational Criteria
    • FA/FSc with at least 2nd division (i.e. 495 marks).
    • O-levels (in at least 6 subjects) and 3 A-levels. Advanced Subsidiary (AS) will not be taken into account.
    • High School Diploma and International Baccalaureate (IB) result with at least 2.5 CGPA
    • Equivalence certificate from IBCC IBCC for all international qualifications i.e. O-Levels/A-Levels, High School Diploma, International Baccalaureate etc.

    Students awaiting their FA/FSc/A-Level results may apply for admission at BNU. Selected candidates will be granted provisional admission only, which may be regularized after they have been declared successful and meet the admission requirements of the university.

  • Written / aptitude test
  • Interview

• Courses

  • Semester I

    Course Title		Course Code		Credit Hrs.
    New Media Technologies		JOU-112	DC	3
    Mass Media: Local, National and Global		DLA-252	DC	3
    Urdu Language Skills		MCB-435	DC	3
    Foundation English		ELU-100	HEC Mandatory	3
    Islamic Studies		SLA-103	HEC Mandatory	1.5
    General Elective I			Elective	3
    Total				16.5

  • Semester II

    Course Title		Course Code		Credit Hrs.
    Story Telling in the Digital World		JOU-105	DC	3
    Technology and Social Change		MCB-213	DC	3
    Theories of Communication		JOU-114	DC	3
    Pakistan Studies		SLA-102	HEC Mandatory	1.5
    Communication Skills		EDU-405	HEC Mandatory	3
    General Elective II				3
    Total				16.5

  • Semester III

    Course Title		Course Code		Credit Hrs.
    Persuasive Communication		JOU-222	DC	3
    Journalism Practices in the New Media Environment		JOU-216	DC	3
    Digital Culture and Society Or Communication and Public Opinion		JOU-217 MCB 440	DC	3
    Computer Literacy		CSE-100	HEC Mandatory	2
    General Elective III			Elective	3
    Elective IV			Elective	3
    Total				17

  • Semester IV

    Course Title		Course Code		Credit Hrs.
    Web Design		JOU-316	DC	3
    Video Game Design I		JOU-318	DC	3
    Data and Investigative Journalism		JOU-221	DC	3
    Media Semiotics		JOU-319	DC	3
    Publishing in Digital Media		JOU-317	DC	3
    General Elective V			Elective	3
    Total				18

  • Semester V

    Course Title		Course Code		Credit Hrs.
    Visual Communication Design		JOU-305	DC	3
    Mobile Technology and Communications		JOU-307	DC	3
    TV and Film in the Digital Age		JOU-306	DC	3
    General Elective VI			Elective	3
    General Elective VII			Elective	3
    Total				15

  • Semester VI

    Course Title		Course Code		Credit Hrs.
    Immersive Media		JOU-308	DC	4
    Digital Advertising		JOU-311	DC	3
    Media Entrepreneurship		JOU-420	DC	3
    Research Methodology		MCB-416	DC	3
    General Elective  VIII			Elective	3
    Total				16

  • Semester VII

    Course Title		Course Code		Credit Hrs.
    New Media and Social Movements		JOU-408	DC	3
    Marketing and Media Analytics		JOU-312	DC	3
    Digital Public Relations		JOU-415	DC	3
    Capstone Project I		JOU-327	DC	3
    General Elective IX			Elective	3
    Total				15

  • Semester VIII

    Course Title	Course Code		Credit Hrs.
    Portfolio Development	JOU-428	DC	4
    Fact Fiction; Tracking Fake News	JOU-417	DC	3
    Capstone Project II  Or Community Media	JOU-430 JOU-416	DC	3
    General Elective X		Elective	3
    General Elective XI		Elective	3
    Total			16

  • Important Notes:

    • Students can take seven elective courses from social sciences schools.

     

    DC	Department Core
    Mandatory	HEC Mandatory (University Core)
    ESS	VII Electives from Social Sciences
    Optional	Optional Courses / Thesis

     

• Degree Requirement

  Successful completion of 130 credit hours of course work along with thesis/elective subjects