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Beaconhouse National University

BS Communication and Immersive Media

Program Description

The media industries in Pakistan and the world over are rapidly changing with the advent of new technologies of communication. As a result of these changes, a profound transformation is taking place in the media industries in terms of interactive and aesthetically enriched storytelling techniques and their impact on society at the cultural, social, political and global levels. Keeping in view the technological revolution in the media and communication industries with accompanying job opportunities, the SMC at BNU has designed this innovative undergraduate new media degree to cater for market requirements and create new employment possibilities for media students. The main objective of this BS program is to study and explore the potentials of new media technologies under one umbrella in the realms of interactivity, creativity, knowledge, arts, information, entertainment, strategic communication and entrepreneurship. The courses in this degree meet not only the purpose of dissemination of content in multiple forms and their expression in the highly connected world but also take into account social and ethical aspects of digital interventions. This BS in New Media program will enable students to develop conceptual, theoretical, design, and technical skills needed to communicate stories and messages in an interdisciplinary environment to an ever-changing audience.

Program Overview

Degree: BS

Duration: 8 semesters, 4 years

Credits: 130

Note: The Degree will be awarded after completion of workload of 4 years as per HEC Guidelines. The degree will not be awarded before this time period.

Career Paths:  Immersive journalist, Data journalist, Social & digital media writer, Social & digital media content producer/developer, Social & digital media editor, Social & digital media manager, Social & digital media analyst, Documentary production specialist, Multimedia producer, Media entrepreneur, Art director, Video game designer, Web content developer, Wed designer, Digital advertising specialist, Digital public relations specialist, Advertising and design consultant.

  • Admission Requirement

    To be eligible for admission to BS (Hons) in Communication and New Media Technology , a candidate must satisfy the following requirements: -

    • Educational Criteria
      • FA/FSc with at least 2nd division (i.e. 495 marks).
      • O-levels (in at least 6 subjects) and 3 A-levels. Advanced Subsidiary (AS) will not be taken into account.
      • High School Diploma and International Baccalaureate (IB) result with at least 2.5 CGPA
      • Equivalence certificate from IBCC IBCC for all international qualifications i.e. O-Levels/A-Levels, High School Diploma, International Baccalaureate etc.

      Students awaiting their FA/FSc/A-Level results may apply for admission at BNU. Selected candidates will be granted provisional admission only, which may be regularized after they have been declared successful and meet the admission requirements of the university.

    • Written / aptitude test
    • Interview
  • Courses

    • Semester I

      Course Title Course Code    Credit Hrs.
      New Media Technologies JOU-112 DC 3
      Mass Media: Local, National and Global DLA-252 DC 3
      Urdu Language Skills MCB-435 DC 3
      Foundation English ELU-100 HEC Mandatory 3
      Islamic Studies SLA-103 HEC Mandatory 1.5
      General Elective I   Elective 3
      Total     16.5
    • Semester II

      Course Title Course Code    Credit Hrs.
      Story Telling in the Digital World JOU-105 DC  3
      Technology and Social Change MCB-213 DC 3
      Theories of Communication JOU-114 DC 3
      Pakistan Studies SLA-102 HEC Mandatory 1.5
      Communication Skills EDU-405 HEC Mandatory  3
      General Elective II

      Total     16.5
    • Semester III

      Course Title  Course Code   Credit Hrs.
      Persuasive Communication JOU-222 DC 3
      Journalism Practices in the New Media Environment JOU-216 DC 3
      Digital Culture and Society
      Communication and Public Opinion

      MCB 440
      DC 3
      Computer Literacy CSE-100 HEC Mandatory 2
      General Elective III
      Elective 3
      Elective IV   Elective 3
      Total     17
    • Semester IV

      Course Title Course Code    Credit Hrs.
      Web Design 
      JOU-316 DC 3
      Video Game Design I JOU-318 DC 3
      Data and Investigative Journalism JOU-221 DC 3
      Media Semiotics JOU-319 DC 3
      Publishing in Digital Media JOU-317 DC 3
      General Elective V   Elective  3
      Total     18
    • Semester V

      Course Title Course Code    Credit Hrs.
      Visual Communication Design  JOU-305  DC 3
      Mobile Technology and Communications  JOU-307  DC 3
      TV and Film in the Digital Age  JOU-306  DC 3
      General Elective VI   Elective 3
      General Elective VII   Elective 3
      Total     15
    • Semester VI

      Course Title Course Code    Credit Hrs.
      Immersive Media JOU-308  DC 4
      Digital Advertising  JOU-311  DC 3
      Media Entrepreneurship  JOU-420  DC 3
      Research Methodology MCB-416  DC 3
      General Elective  VIII
      Elective 3
      Total     16
    • Semester VII

      Course Title Course Code    Credit Hrs.
      New Media and Social Movements  JOU-408  DC 3
      Marketing and Media Analytics  JOU-312  DC 3
      Digital Public Relations  JOU-415  DC 3
      Capstone Project I  JOU-327  DC 3
      General Elective IX   Elective 3
      Total     15
    • Semester VIII

      Course Title Course Code    Credit Hrs.
      Portfolio Development   JOU-428  DC 4
      Fact Fiction; Tracking Fake News  JOU-417  DC 3
      Capstone Project II 
      Community Media

       DC 3
      General Elective X   Elective 3
      General Elective XI   Elective 3
      Total     16
    • Important Notes:

      • Students can take seven elective courses from social sciences schools.


       DC Department Core 
       Mandatory   HEC Mandatory (University Core)
       ESS  VII Electives from Social Sciences 
       Optional   Optional Courses / Thesis


  • Degree Requirement

    Successful completion of 130 credit hours of course work along with thesis/elective subjects

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