BA (Hons) in Social Sciences with major in Media Studies
Areas of Specialization:
i) Broadcast Media
ii) Digital Media
iii) Public Relations & Advertising
Areas: Media and Mass Communication, Social Sciences, Journalism, Electronic Media, Digital Media, Advertising, Public Relations, New Media, Production, Writing and Copy-editing, Development Communication, Public Relations, Advertising, Mass Media Research
Duration: 8 semesters, 4 years
Career Paths for Specialization in Broadcast Media: Anchor, Newscaster, Reporter/Correspondent, Director, Producer, Assignment Editor, Set Designer, Non Linear Editor, Copy Editor, Creative Writer, Photojournalist, Voice-over Artist, Field Producer, Researcher.
Career Paths for Specialization in Digital Media: Entrepreneur, Social Media Manager, Social Media Developer, Online Writer/Editor, Social Media Marketer, SEO Consultant, Graphic/Online Designer, Social Media Strategist, Online Video Producer, Content Writer, Online Editor, Consultant, Multimedia Consultant.
Career Paths for Specialization in Public Relations & Advertising: Account Executive, Marketing Manager, Brand Consultant, Media Relations Manager, Art Director, Copywriter, Corporate Communications Specialist, Media Planner, Public Relations Specialist, Public Relations Officer, Content Marketer, Event Manager, Media Buyer, Market Research Analyst, Advertising Sales Representative, Publicist, Communications manager, Marketer, Client Manager.
Keeping in view the political, economic, social forces that shape media and cultural industries in the contemporary world, there is a need to change the dynamics of media education in Pakistan. The four year BA (Hons) Social Sciences with Major in Media Studies and specialization in i) Broadcast Media ii) Digital Media iii) Public Relations & Advertising has been designed to serve the same purpose. The degree is a combination of social sciences/liberal arts and media courses. It is aimed at developing in students an in-depth understanding of the social, political, cultural and economic contexts in which mediated communication takes place and its impact on the society. The new degree will equip the students with the analytical abilities, knowledge, skills and awareness required to achieve personal and professional success in today’s media-rich world. This four-year degree is ideal for individuals who are looking for a career through which they can make a difference in contemporary society. It will prepare students to work as creative and versatile media innovators and leaders who are equipped to respond to new situations within an ever-changing and dynamic industry. This degree will enhance students’ employability across media and cultural industries and in business, government and service sector organizations.
To be eligible for admission to BA (Hons) in Social Sciences with major in Media Studies, a candidate must satisfy the following requirements: -
- Students can take two courses in lieu of thesis/project
- Specialization I, II, III, IV refers to the courses that students can choose from the list of Specialization courses given in the next table.
Successful completion of 132 credit hours of course work along with thesis/elective subjects