Welcome to
Beaconhouse National University

BA (Hons) in Social Sciences with major in Media Studies

Areas of Specialization:

i) Broadcast Media
ii) Digital Media
iii) Public Relations & Advertising

Program Overview

Areas: Media and Mass Communication, Social Sciences, Journalism, Electronic Media, Digital Media, Advertising, Public Relations, New Media, Production, Writing and Copy-editing, Development Communication, Public Relations, Advertising, Mass Media Research

Duration: 8 semesters, 4 years

Credits: 132

Career Paths:

Career Paths for Specialization in Broadcast Media: Anchor, Newscaster, Reporter/Correspondent, Director, Producer, Assignment Editor, Set Designer, Non Linear Editor, Copy Editor, Creative Writer, Photojournalist, Voice-over Artist, Field Producer, Researcher.

Career Paths for Specialization in Digital Media: Entrepreneur, Social Media Manager, Social Media Developer, Online Writer/Editor, Social Media Marketer, SEO Consultant, Graphic/Online Designer, Social Media Strategist, Online Video Producer, Content Writer, Online Editor, Consultant, Multimedia Consultant.

Career Paths for Specialization in Public Relations & Advertising: Account Executive, Marketing Manager, Brand Consultant, Media Relations Manager, Art Director, Copywriter, Corporate Communications Specialist, Media Planner, Public Relations Specialist, Public Relations Officer, Content Marketer, Event Manager, Media Buyer, Market Research Analyst, Advertising Sales Representative, Publicist, Communications manager, Marketer, Client Manager.

  • Program Description

    Keeping in view the political, economic, social forces that shape media and cultural industries in the contemporary world, there is a need to change the dynamics of media education in Pakistan. The four year BA (Hons) Social Sciences with Major in Media Studies and specialization in i) Broadcast Media ii) Digital Media iii) Public Relations & Advertising has been designed to serve the same purpose. The degree is a combination of social sciences/liberal arts and media courses. It is aimed at developing in students an in-depth understanding of the social, political, cultural and economic contexts in which mediated communication takes place and its impact on the society. The new degree will equip the students with the analytical abilities, knowledge, skills and awareness required to achieve personal and professional success in today’s media-rich world. This four-year degree is ideal for individuals who are looking for a career through which they can make a difference in contemporary society. It will prepare students to work as creative and versatile media innovators and leaders who are equipped to respond to new situations within an ever-changing and dynamic industry. This degree will enhance students’ employability across media and cultural industries and in business, government and service sector organizations.

  • Admission Requirement

    To be eligible for admission to BA (Hons) in Social Sciences with major in Media Studies, a candidate must satisfy the following requirements: -

    • Educational Criteria
      • FA/FSc with at least 2nd division (i.e. 495 marks).
      • O-levels (in at least 6 subjects) and 3 A-levels. Advanced Subsidiary (AS) will not be taken into account.
      • High School Diploma and International Baccalaureate (IB) result with at least 2.5 CGPA
      • Equivalence certificate from IBCC IBCC for all international qualifications i.e. O-Levels/A-Levels, High School Diploma, International Baccalaureate etc.

      Students awaiting their FA/ FSc/A-Level results may apply for admission at BNU. Selected candidates will be granted provisional admission only, which may be regularized after they have been declared successful and meet the admission requirements of the university.

    • Written / aptitude test
    • Interview
  • Road Map 2016 -2020

    • Semester I

        Course Title Course Code  Credit Hrs.
       1. Introduction to Media Studies   3
       2. Reporting  JOU-112 3
       3. Urdu Journalist Writing
      3
       4. Academic Writing  Elective DLA  DLA-110 3
       5. Introduction to Social Anthropology  Elective DLA  DLA-143 3
        Total   15
    • Semester II

        Course Title Course Code  Credit Hrs.
       1. Transnational Media and Pop Culture
      3
       2. Introduction to Broadcast Media   3
       3. Introduction to World History  Elective DLA  JOU-212 3
       4. Introduction To Political Thoughts  Elective DLA  DLA-109 3
       5. Political Economy of Mass Media  Elective BBA
      3
       6. Pakistan Studies (University Core)  HEC Mandatory  SLA-102 1.5
        Total   16.5
    • Semester III

        Course Title  Course Code Credit Hrs.
       1. Editorial, Feature and Column Writing
      3
       2. Technology and Social Change
      3
       3. Media Laws And Ethics  MCB-118 3
       4. Computer Literacy (University Core)
       HEC Mandatory  CSE-100 2
       5. Islamic Studies  HEC Mandatory  SLA-103 1.5
       6. Communication Skills  Elective DLA
      3
        Total   15.5
    • Semester IV

        Course Title Course Code  Credit Hrs.
       1. Introduction to Advertising  JOU 3
       2. Magazine Journalism  MCB-212 3
       3. Radio Journalism  JOU 3
       4. Digital Photography  JOU 3
       5. Globalization: Politics, Economics and Culture  Elective DLA  DLA 3
        Total   15
    • Semester V

        Course Title Course Code  Credit Hrs.
       1. TV Production-I  MCB-208 3
       2. Introduction to Public Relations
       JOU 3
       3. Development Communication  MCB-316 3
       4. Foundation English
        3
       5. Academic Writing  Elective DLA  DLA-110 3
        Total   15
    • Semester VI

        Course Title Course Code  Credit Hrs.
       1. International Communication
      3
       2. Online Journalism
      3
       3. Data Journalism
      3
       4. Research Methodology  MCB-416 3
       5. Television Production II
        3
       6. Class and Power  Elective DLA  DLA-346 3
        Total   18
    • Semester VII

        Course Title Course Code  Credit Hrs.
       1. Media Management & Marketing  MCB-461 3
       2. Specialization Course-I   3
       3. Specialization Course-II   3
       4. Elective from other specializations   3
       5. Television: Information, Entertainment and Thought-Control
       Elective DLA  DLA-428 3
       6.  Media & Society   3
        Total   18
    • Semester VIII

        Course Title Course Code  Credit Hrs.
       1. Specialization Course-III   3
       2. Specialization Course-IV   3
       3. Media Entrepreneurship  JOU-420 3
       4. Thesis/Project
      Or Two optional courses
      (i) Community Media 
      (ii) Communication & Public Opinion
      MCB-455/JOU-423
      JOU-404
      MCB-440
      6
       5.  Documentary/Film Making (Elective)   4
        Total   19
    • Important Notes:

      • Students can take two courses in lieu of thesis/project
      • Specialization I, II, III, IV refers to the courses that students can choose from the list of Specialization courses given in the next table.
    • Specialization Courses

      Broadcast Media Digital Media Public Relations and Advertising
      Hosting / Anchoring
      Writing for Digital Media Digital Public Relations & Advertising
      TV News Production Multi Media Arts International Public Relations & Advertising
      TV & Radio Current Affairs Animation & Graphics
      Media Planning & Buying
      Docu-Drama Digital Media Marketing Government & Corporate Public Relations & Advertising
  • Road Map 2017 -2021

    • Semester I

        Course Title Course Code  Credit Hrs.
       1. Introduction to Media Studies   3
       2. Mass Media in Pakistan   3
       3. Urdu Language Skills
      3
       4. Foundation English (University Core)  HEC Mandatory   3
       5. Pakistan Studies (University Core)  HEC Mandatory  SLA-102 1.5
       6. Introduction to Social Anthropology  Elective DLA  DLA-143 3
        Total   16.5
    • Semester II

        Course Title Course Code  Credit Hrs.
       1. Communication Skills
      3
       2. Introduction to Broadcast Media   3
       3. Reporting
      3
       4. Introduction to World History  Elective DLA   3
       5. Introduction To Political Thoughts  Elective DLA  DLA-109 3
       6. Islamic Studies (University Core)  HEC Mandatory  SLA-103 1.5
        Total   16.5
    • Semester III

        Course Title  Course Code Credit Hrs.
       1. Opinion and Editorial Writing
      3
       2. Digital Photography
      3
       3. Media Laws And Ethics  MCB-118 3
       4. Computer Literacy (University Core)
       HEC Mandatory  CSE-100 2
       5. Technology and Social Change  Elective DLA   3
       6. Transnational Media and Pop Culture  Elective DLA
      3
        Total   17
    • Semester IV

        Course Title Course Code  Credit Hrs.
       1. Introduction to Advertising   3
       2. Mass Media Theories
      3
       3. Radio Journalism   3
       4. Magazine Journalism/Production   3
       5. Pakistan in the Contemporary World  Elective DLA   3
        Total   15
    • Semester V

        Course Title Course Code  Credit Hrs.
       1. TV Production-I  MCB-208 3
       2. Public Relations: Theory & Practice

      3
       3. Online Journalism
      3
       4. Economic and Development Issues in Pakistan  Elective DLA   3
       5. Introduction to Social Thoughts  Elective DLA
      3
        Total   15
    • Semester VI

        Course Title Course Code  Credit Hrs.
       1. International Communication
      3
       2. Problems in Development of Pakistan  Elective DLA
      3
       3. Data Journalism
      3
       4. Research Methodology  MCB-416 3
       5. Television Production II
        3
       6. Class and Power  Elective DLA  DLA-346 3
        Total   18
    • Semester VII

        Course Title Course Code  Credit Hrs.
       1. Media Management & Marketing  MCB-461 3
       2.  Media & Society   3
       3.  Development Communication   3
       4. Specialization Course-I   3
       5. Specialization Course-II   3
       6. Television: Information, Entertainment and Thought-Control
       Elective DLA  DLA-428 3
        Total   18
    • Semester VIII

        Course Title Course Code  Credit Hrs.
       1. Specialization Course-III   3
       2. Specialization Course-IV   3
       3.  Documentary/Filmmaking  MCB 400 4
       4. Elective from Other Specialization   3
       5. Thesis/Project
      Or Two optional courses
      (i) Community Media 
      (ii) Communication & Public Opinion
      MCB-455/JOU-423
      JOU-404
      MCB-440
      6
        Total   19
    • Important Notes:

      • Students can take two courses in lieu of thesis/project
      • Specialization I, II, III, IV refers to the courses that students can choose from the list of Specialization courses given in the next table.
    • Specialization Courses

      Broadcast Media Digital Media Public Relations and Advertising
      Hosting / Anchoring
      Writing for Digital Media Digital Public Relations & Advertising
      TV News Production Multi Media Arts International Public Relations & Advertising
      TV & Radio Current Affairs Animation & Graphics
      Media Planning & Buying
      Docu-Drama Digital Media Marketing Government & Corporate Public Relations & Advertising
  • Road Map 2018 -2022

    • Semester I

        Course Title Course Code  Credit Hrs.
       1. Mass Media: Local, National and Global  JOU-113 3
       2. New Media Technologies
       JOU-112 3
       3. Urdu Language Skills  MCB-435 3
       4. Foundation English (University Core)  HEC Mandatory  ELU-100 3
       5. Islamic Studies (University Core)  HEC Mandatory  SLA-103 1.5
       6. Introduction to Social Anthropology  Elective DLA  DLA-143 3
        Total   16.5
    • Semester II

        Course Title Course Code  Credit Hrs.
       1. Communication Skills  JOU-104 3
       2. Story Telling in the Digital World  JOU-105 3
       3. Reporting (Urdu& English)  JOU-212 3
       4. Introduction To Political Thoughts  Elective DLA  DLA-109 3
       5. Technology and Social Change  Elective DLA  MCB-213 3
       6. Pakistan Studies (University Core)  HEC Mandatory  SLA-102 1.5
        Total   16.5
    • Semester III

        Course Title  Course Code Credit Hrs.
       1. Opinion and Editorial Writing
       JOU-214 3
       2. Video Game Design  JOU-225 3
       3. Media Laws And Ethics  MCB-118 3
       4. Computer Literacy (University Core)
       HEC Mandatory  CSE-100 2
       5. Media and Gender  Elective DLA  MCB-428 3
       6. Transnational Media and Pop Culture
       Elective DLA  MCB-209 3
        Total   17
    • Semester IV

        Course Title Course Code  Credit Hrs.
       1. Advertising: Theory and Practice 
       JOU-224 3
       2. Mass Media Theories  JOU-301 3
       3. Radio Production  JOU-223 3
       4. Digital Photography   3
       5. Globalization: Politics, Economics and Culture  Elective DLA
      3
        Total   15
    • Semester V

        Course Title Course Code  Credit Hrs.
       1. TV Production-I  MCB-208 3
       2. Public Relation: Theory & Practice
       JOU-314 3
       3. Online Journalism   3
       4. Economics and Development Issues in Pakistan
       Elective BBA  JOU-313 3
       5. Academic Writing  Elective DLA  DLA-110 3
        Total   15
    • Semester VI

        Course Title Course Code  Credit Hrs.
       1. TV Production-II  MCB-418 3
       2. Convergence of Technologies
       JOU-315 3
       3. Development Communication  MCB-316 3
       4. Research Methodology  MCB-416 3
       5. Media & Society

      3
       6. Class and Power  Elective DLA  DLA-346 3
        Total   18
    • Semester VII

        Course Title Course Code  Credit Hrs.
       1. Media Management & Marketing  MCB-461 3
       2. Specialization Course-I   3
       3. Specialization Course-II   3
       4. Elective from other specializations   3
       5. Television: Information, Entertainment and Thought-Control
       Elective DLA  DLA-428 3
        Total   15
    • Semester VIII

        Course Title Course Code  Credit Hrs.
       1. Specialization Course-III   3
       2. Specialization Course-IV   3
       3. Media Entrepreneurship  JOU-420 3
       4.  Documentary/Film-making (elective)   4
       5. Thesis/Project
      Or Two optional courses
      (i) Community Media 
      (ii) Communication & Public Opinion
       MCB-455/JOU-423
      JOU-404
      MCB-440
      6
        Total   19
    • Important Notes:

      • Students can take two courses in lieu of thesis/project
      • Specialization I, II, III, IV refers to the courses that students can choose from the list of Specialization courses given in the next table.
    • Specialization Courses

      Broadcast Media Digital Media Public Relations and Advertising
      Hosting / Anchoring
      Content Writing Digital Public Relations & Advertising
      Bureau, News Room & Bulletin Multi Media Arts Crises Management
      Current Affairs & Production Animation & Graphics
      Media Planning & Buying
      Infotainment Digital Media Marketing Government, Corporate & Sports Public Relations 
  • Road Map 2019 -2023

    • Semester I

        Course Title Course Code  Credit Hrs.
       1. Mass Media: Local, National and Global  JOU-113 3
       2. New Media Technologies
       JOU-112 3
       3. Urdu Language Skills  MCB-435 3
       4. Foundation English (University Core)  HEC Mandatory  ELU-100 3
       5. Islamic Studies (University Core)  HEC Mandatory  SLA-103 1.5
       6. Introduction to Social Anthropology  Elective DLA  DLA-143 3
        Total   16.5
    • Semester II

        Course Title Course Code  Credit Hrs.
       1. Communication Skills  JOU-104 3
       2. Story Telling in the Digital World  JOU-105 3
       3. Reporting (Urdu& English)  JOU-212 3
       4. Introduction To Political Thoughts  Elective DLA  DLA-109 3
       5. Technology and Social Change  Elective DLA  MCB-213 3
       6. Pakistan Studies (University Core)  HEC Mandatory  SLA-102 1.5
        Total   16.5
    • Semester III

        Course Title  Course Code Credit Hrs.
       1. Opinion and Editorial Writing
       JOU-214 3
       2. Video Game Design  JOU-225 3
       3. Media Laws And Ethics  MCB-118 3
       4. Computer Literacy (University Core)
       HEC Mandatory  CSE-100 2
       5. Media and Gender  Elective DLA  MCB-428 3
       6. Transnational Media and Pop Culture
       Elective DLA  MCB-209 3
        Total   17
    • Semester IV

        Course Title Course Code  Credit Hrs.
       1. Advertising: Theory and Practice 
       JOU-224 3
       2. Mass Media Theories  JOU-301 3
       3. Radio Journalism and Production  JOU-223 3
       4. Digital Photography   3
       5. Globalization: Politics, Economics and Culture  Elective DLA
      3
        Total   15
    • Semester V

        Course Title Course Code  Credit Hrs.
       1. TV Production-I  MCB-208 3
       2. Public Relation: Theory & Practice
       JOU-314 3
       3. Online Journalism   3
       4. Investigative and Data Journalism    3
       5. Academic Writing  Elective DLA  DLA-110 3
        Total   15
    • Semester VI

        Course Title Course Code  Credit Hrs.
       1. TV Production-II  MCB-418 3
       2. International Communication   3
       3. Development Communication  MCB-316 3
       4. Research Methodology  MCB-416 3
       5. Media & Society

      3
       6. Class and Power  Elective DLA  DLA-346 3
        Total   18
    • Semester VII

        Course Title Course Code  Credit Hrs.
       1. Media Management & Marketing  MCB-461 3
       2. Specialization Course-I   3
       3. Specialization Course-II   3
       4. Elective from other specializations   3
       5. Television: Information, Entertainment and Thought-Control
       Elective DLA  DLA-428 3
        Total   15
    • Semester VIII

        Course Title Course Code  Credit Hrs.
       1. Specialization Course-III   3
       2. Specialization Course-IV   3
       3. Media Entrepreneurship  JOU-420 3
       4.  Documentary/Film-making (elective)   4
       5. Thesis/Project
      Or Two optional courses
      (i) Community Media 
      (ii) Communication & Public Opinion
       MCB-455/JOU-423
      JOU-404
      MCB-440
      6
        Total   19
    • Important Notes:

      • Students can take two courses in lieu of thesis/project
      • Specialization I, II, III, IV refers to the courses that students can choose from the list of Specialization courses given in the next table.
    • Specialization Courses

      Broadcast Media Digital Media Public Relations and Advertising
      Hosting / Anchoring
      Content Writing Digital Public Relations & Advertising
      Bureau, News Room and Bulletin Multi Media Arts Crises Management
      Current Affairs & Production Animation & Graphics
      Media Planning & Buying
      Infotainment Digital Media Marketing Government, Corporate & Sports Public Relations 
  • Road Map 2020 -2024

    • Semester I

        Course Title Course Code  Credit Hrs.
       1. Mass Media: Local, National and Global  JOU-113 3
       2. New Media Technologies
       JOU-112 3
       3. Urdu Language Skills  MCB-435 3
       4. Foundation English (University Core)  HEC Mandatory  ELU-100 3
       5. Islamic Studies (University Core)  HEC Mandatory  SLA-103 1.5
       6. General Elective I  Elective    3
        Total   16.5
    • Semester II

        Course Title Course Code  Credit Hrs.
       1. Communication Skills  JOU-104 3
       2. Story Telling in the Digital World  JOU-105 3
       3. Reporting (Urdu & English)  JOU-212 3
       4. General Elective II  Elective
      3
       5. General Elective III  Elective    3
       6. Pakistan Studies (University Core)  HEC Mandatory  SLA-102 1.5
        Total   16.5
    • Semester III

        Course Title  Course Code Credit Hrs.
       1. Opinion and Editorial Writing
       JOU-214 3
       2. Video Game Design  JOU-225 3
       3. Media Laws And Ethics  MCB-118 3
       4. Computer Literacy (University Core)
       HEC Mandatory  CSE-100 2
       5. General Elective IV  Elective    3
       6. General Elective V  Elective   3
        Total   17
    • Semester IV

        Course Title Course Code  Credit Hrs.
       1. Advertising: Theory and Practice 
       JOU-224 3
       2. International Communication   3
       3. Radio Journalism & Production  JOU-223 3
       4. Investigative & Data Journalism  JOU-304 3
       5. General Elective VI  Elective    3
        Total   15
    • Semester V

        Course Title Course Code  Credit Hrs.
       1. Introduction to TV Production  MCB-208 3
       2. Public Relation: Theory & Practice
       JOU-314 3
       3. Mass Media Theories  JOU-301 3
       4. General Elective VII  Elective   3
       5. General Elective VIII  Elective    3
       6.  Academic Writing    DLA-110 3
        Total   18
    • Semester VI

        Course Title Course Code  Credit Hrs.
       1. TV Production Techniques  MCB-418 3
       2. Convergent Journalism
        3
       3. Development Communication  MCB-316 3
       4. Research Methodology  MCB-416 3
       5. General Elective IX  Elective
      3
       6. Media and Society 
      3
        Total   18
    • Semester VII

        Course Title Course Code  Credit Hrs.
       1. Media Management & Marketing  MCB-461 3
       2. Specialization Course-I   3
       3. Specialization Course-II   3
       4. General Elective X   3
       5. General Elective XI  Elective    3
        Total   15
    • Semester VIII

        Course Title Course Code  Credit Hrs.
       1. Specialization Course-III   3
       2. Specialization Course-IV   3
       3. Media Entrepreneurship  JOU-420 3
       4. Thesis/Project
      Or Two optional courses
      (i) Community Media 
      (ii) Communication & Public Opinion
       MCB-455/JOU-423
      JOU-404
      MCB-440
      6
        Total   15
    • Important Notes:

      • Students can take two courses in lieu of thesis/project
      • Specialization I, II, III, IV refers to the courses that students can choose from the list of Specialization courses given in the next table.
      • Students can take eleven elective courses from social sciences schools.

    • Specialization Courses

      Broadcast Media Digital Media Public Relations and Advertising
      Hosting / Anchoring
      Content Writing Digital Public Relations & Advertising
      Bureau, News Room and Bulletin
      Multi Media Arts Crises Management 
      Current Affairs & Production Animation & Graphics
      Media Planning & Buying
      Infotainment Digital Media Marketing Government, Corporate & Sports Public Relations 
  • Degree Requirement

    Successful completion of 132 credit hours of course work along with thesis/elective subjects

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