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Beaconhouse National University

BA (Hons) in Social Sciences with major in Media Studies

Areas of Specialization:

i) Broadcast Media
ii) Digital Media
iii) Public Relations & Advertising

Program Overview

Areas: Media and Mass Communication, Social Sciences, Journalism, Electronic Media, Digital Media, Advertising, Public Relations, New Media, Production, Writing and Copy-editing, Development Communication, Public Relations, Advertising, Mass Media Research

Duration: 8 semesters, 4 years

Credits: 132

Career Paths:

Career Paths for Specialization in Broadcast Media: Anchor, Newscaster, Reporter/Correspondent, Director, Producer, Assignment Editor, Set Designer, Non Linear Editor, Copy Editor, Creative Writer, Photojournalist, Voice-over Artist, Field Producer, Researcher.

Career Paths for Specialization in Digital Media: Entrepreneur, Social Media Manager, Social Media Developer, Online Writer/Editor, Social Media Marketer, SEO Consultant, Graphic/Online Designer, Social Media Strategist, Online Video Producer, Content Writer, Online Editor, Consultant, Multimedia Consultant.

Career Paths for Specialization in Public Relations & Advertising: Account Executive, Marketing Manager, Brand Consultant, Media Relations Manager, Art Director, Copywriter, Corporate Communications Specialist, Media Planner, Public Relations Specialist, Public Relations Officer, Content Marketer, Event Manager, Media Buyer, Market Research Analyst, Advertising Sales Representative, Publicist, Communications manager, Marketer, Client Manager.

  • Program Description

    Keeping in view the political, economic, social forces that shape media and cultural industries in the contemporary world, there is a need to change the dynamics of media education in Pakistan. The four year BA (Hons) Social Sciences with Major in Media Studies and specialization in i) Broadcast Media ii) Digital Media iii) Public Relations & Advertising has been designed to serve the same purpose. The degree is a combination of social sciences/liberal arts and media courses. It is aimed at developing in students an in-depth understanding of the social, political, cultural and economic contexts in which mediated communication takes place and its impact on the society. The new degree will equip the students with the analytical abilities, knowledge, skills and awareness required to achieve personal and professional success in today’s media-rich world. This four-year degree is ideal for individuals who are looking for a career through which they can make a difference in contemporary society. It will prepare students to work as creative and versatile media innovators and leaders who are equipped to respond to new situations within an ever-changing and dynamic industry. This degree will enhance students’ employability across media and cultural industries and in business, government and service sector organizations.

  • Admission Requirement

    To be eligible for admission to BA (Hons) in Social Sciences with major in Media Studies, a candidate must satisfy the following requirements: -

    • Educational Criteria
      • FA/FSc with at least 2nd division (i.e. 495 marks).
      • O-levels (in at least 6 subjects) and 3 A-levels. Advanced Subsidiary (AS) will not be taken into account.
      • High School Diploma and International Baccalaureate (IB) result with at least 2.5 CGPA
      • Equivalence certificate from IBCC IBCC for all international qualifications i.e. O-Levels/A-Levels, High School Diploma, International Baccalaureate etc.

      Students awaiting their FA/ FSc/A-Level results may apply for admission at BNU. Selected candidates will be granted provisional admission only, which may be regularized after they have been declared successful and meet the admission requirements of the university.

    • Written / aptitude test
    • Interview
  • Courses

    • Semester I

        Course Title Course Code  Credit Hrs.
       1. Mass Media; Local, National and Global  JOU-113 3
       2. New Media Technologies
       JOU-112 3
       3. Urdu Language Skills  MCB-435 3
       4. Foundation English (University Core)  HEC Mandatory  ELU-100 3
       5. Islamic Studies (University Core)  HEC Mandatory  SLA-103 1.5
       6. Introduction to Social Anthropology  Elective DLA  DLA-143 3
        Total   16.5
    • Semester II

        Course Title Course Code  Credit Hrs.
       1. Communication Skills  JOU-104 3
       2. Story Telling in the Digital World  JOU-105 3
       3. Reporting (Urdu& English)  JOU-212 3
       4. Introduction To Political Thoughts  Elective DLA  DLA-109 3
       5. Technology and Social Change  Elective DLA  MCB-213 3
       6. Pakistan Studies (University Core)  HEC Mandatory  SLA-102 1.5
        Total   16.5
    • Semester III

        Course Title  Course Code Credit Hrs.
       1. Opinion and Editorial Writing
       JOU-214 3
       2. Video Game Design  JOU-225 3
       3. Media Laws And Ethics  MCB-118 3
       4. Computer Literacy (University Core)
       HEC Mandatory  CSE-100 2
       5. Gender and Media  Elective DLA  MCB-428 3
       6. Transnational Media and Pop Culture
       Elective DLA  MCB-209 3
        Total   17
    • Semester IV

        Course Title Course Code  Credit Hrs.
       1. Advertising: Theory and Practice 
       JOU-224 3
       2. Magazine Journalism/ Production  MCB-212 3
       3. Radio Production  JOU-223 3
       4. Data Journalism  JOU-304 3
       5. Introduction to Social Thoughts
       Elective DLA  DLA-223 3
        Total   15
    • Semester V

        Course Title Course Code  Credit Hrs.
       1. TV Production-I  MCB-208 3
       2. Public Relation: Theory & Practice
       JOU-314 3
       3. Mass Media Theories  JOU-301 3
       4. Economics and Development Issues in Pakistan
       Elective BBA  JOU-313 3
       5. Academic Writing  Elective DLA  DLA-110 3
        Total   15
    • Semester VI

        Course Title Course Code  Credit Hrs.
       1. TV Production-II  MCB-418 3
       2. Convergence of Technologies
       JOU-315 3
       3. Development Communication  MCB-316 3
       4. Research Methodology  MCB-416 3
       5. Introduction to Social Thoughts  Elective DLA  DLA-223 3
       6. Class and Power  Elective DLA  DLA-346 3
        Total   18
    • Semester VII

        Course Title Course Code  Credit Hrs.
       1. Media Management & Marketing  MCB-461 3
       2. Specialization Course-I   3
       3. Specialization Course-II   3
       4. Elective from other specializations   3
       5. Television: Information, Entertainment and Thought-Control
       Elective DLA  DLA-428 3
        Total   15
    • Semester VIII

        Course Title Course Code  Credit Hrs.
       1. Specialization Course-III   3
       2. Specialization Course-IV   3
       3. Media Entrepreneurship  JOU-420 3
       4. Thesis/Project
      Or Two optional courses
      (i) Community Media 
      (ii) Communication & Public Opinion
        Total   15
    • Important Notes:

      • Students can take two courses in lieu of thesis/project
      • Specialization I, II, III, IV refers to the courses that students can choose from the list of Specialization courses given in the next table.
    • Specialization Courses

      Broadcast Media Digital Media Public Relations and Advertising
      Hosting / Anchoring
      Writing for Digital Media Digital Public Relations & Advertising
      News Bulletin
      Multi Media Arts International Public Relations & Advertising
      TV & Radio Current Affairs Animation & Graphics
      Media Planning & Buying
      Docu-Drama Digital Media Marketing Government & Corporate Public Relations & Advertising
  • Degree Requirement

    Successful completion of 132 credit hours of course work along with thesis/elective subjects

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