Welcome to
Beaconhouse National University

MS Public Relations & Advertising

Program Overview

Areas:Public Relations, Advertising, Media Marketing, Media Planning & Buying, Client Management, Corporate Communication, Media Advocacy, Crisis Communication, Communication Research.

Duration: 2 years, 4 semesters

Credits: 30

Career Paths:Public Relations Officers / Managers, Media-Lobbyists, Campaigners, Copywriters, Concept Writers, Advertising Account Manager, Event Manager, Marketing Executive, Media Buyer / Planner, Market Researcher

  • Program Description

    MS Public Relations & Advertising is a two-year (four semesters) program which is equivalent to MPhil or 18 years of education. It aims to train students to become highly qualified professionals with the skills needed to work in advertising and public relations agencies, businesses and both public or private institutions and organizations. The focus is on creative and strategic thinking, planning, executing campaigns, professional writing, ethical practices and innovative use of both mainstream and new media.

  • Admission Requirement

    Admission requirement to enroll for the M.S program is:

    • B.A Hons / M.A Mass Communication from a recognized university – with a minimum CGPA of 2.5
    • Written / aptitude test
    • Interview
    • UGAT (University Graduate Assessment Test)* or GAT NTS

    UGAT (University Graduate Assessment Test) will be conducted by School of Media and Mass Communication, BNU. Admission to MS Public Relations and Advertising program will be given on provisional basis until the student clears UGAT. Those students who fail to clear UGAT during their academic stay at BNU will not be able to complete the degree program. Applicants who have already passed GAT (offered by National Testing Service) will not be required to appear for UGAT.

  • Road Map 2018 - 2020

    • Semester I

      Course Title Course Code  Credit Hrs.
      Advertising (Advanced)  MMS-709 3
      Public Relations (Advanced)  MMS-710 3
      Theory and Practice of Marketing  MMS-729 3
      Research Methodology  MMS-716 3
        Total 12
    • Semester II

      Course Title Course Code  Credit Hrs.
      Integrated Marketing Communication  MMS-700 3
      T.V and Radio Commercials  MMS-740 3
      Seminar  MMS-739 3
      Digital Marketing (Optional)  MMS-737 3
        Total 12
    • Semester III & IV

      Course Title  Course Code Credit Hrs.
      Final Project/Thesis  MMS-728
       MMS-770
      6
       Advanced Research Methodology  
       (For thesis Students only)
       MMS-801 3
        Total 6
      (9 For thesis students only)
    • Optional Courses*

      Course Title Course Code  Credit Hrs.
      Visual Communication Design MMS-749 3
      Account Management MMS-743 3
      Copy Writing MMS-744 3
      Government and Corporate Public Relations MMS-748 3
      Digital Marketing MMS-747 3
      Media Planning & Buying MMS-757 3
  • Road Map 2020 - 2022

    • Semester I

      Course Title  Course Code Credit Hrs.
      Advertising Campaigns  MMS-769 3
      Public Relations Campaigns MMS-717 3
      Theory and Practice of Marketing  MMS-729 3
      Research Method I 
       MMS-760 3
        Total 12
    • Semester II

      Course Title Course Code  Credit Hrs.
      Client Management MMS-763 3
      Crises Communication MMS-766 3
      Visual Communication Design (Optional from the list)  MMS-749 3
      Research Method II (For Thesis)
      OR
      Seminar (For Project)
      MMS-767
      OR
      MMS-739
      3
        Total 12
    • Semester III & IV

      Course Title  Course Code Credit Hrs.
      Final Project
      OR
      Thesis
      MMS-728
      OR
      MMS-770
      6
        Total 6

      NOTE:

      • The roadmap is subject to change as and when required.
      • Minimum Enrollment of 9 Credits and maximum 15 Credits to be enrolled by students is necessary.
      • Required credit hours for MS Program are 30.
      • For students opting for Thesis, Research Methods II is compulsory with a minimum of B grade and with a CGPA of 3:00 as per policy.
    • Optional Courses*

      Course Title Course Code  Credit Hrs.
      Visual Communication Design MMS-749 3
      Account Management MMS-743 3
      Copy Writing MMS-744 3
      Government and Corporate Public Relations MMS-748 3
      Digital Marketing MMS-747 3
      Media Planning & Buying MMS-757 3
  • Road Map 2022 - 2024

    • Semester I

      Course Title  Course Code Credit Hrs.
      Advertising Campaigns  MMS-769 3
      Public Relations Campaigns MMS-717 3
      Theory and Practice of Marketing  MMS-729 3
      Research Method I 
       MMS-760 3
        Total 12
    • Semester II

      Course Title Course Code  Credit Hrs.
      Client Management MMS-763 3
      Crises Communication MMS-766 3
      Visual Communication Design (Optional from the list)  MMS-749 3
      Research Method II (For Thesis)
      OR
      Seminar (For Project)
      MMS-767
      OR
      MMS-739
      3
        Total 12
    • Semester III & IV

      Course Title  Course Code Credit Hrs.
      Final Project
      OR
      Thesis
      MMS-728
      OR
      MMS-770
      6
        Total 6

      NOTE:

      • The roadmap is subject to change as and when required.
      • Minimum Enrollment of 9 Credits and maximum 15 Credits to be enrolled by students is necessary.
      • Required credit hours for MS Program are 30.
      • For students opting for Thesis, Research Methods II is compulsory with a minimum of B grade and with a CGPA of 3:00 as per policy.
    • Optional Courses*

      Course Title Course Code  Credit Hrs.
      Visual Communication Design MMS-749 3
      Account Management MMS-743 3
      Copy Writing MMS-744 3
      Government and Corporate Public Relations MMS-748 3
      Digital Marketing MMS-747 3
      Media Planning & Buying MMS-757 3
  • Road Map 2023 - 2025

    • Semester I

      Course Title  Course Code Credit Hrs.
      Advertising Campaigns  MMS-501  DC 3
      Public Relations Campaigns MMS-502  DC 3
      Theory and Practice of Marketing MMS-503  DC 3
      Research Method I 
       MMS-504  DC 3
        Total 12
    • Semester II

      Course Title Course Code  Credit Hrs.
      Visual Communication Design MMS-505  DC 3
      Digital Marketing MMS-506  DC 3
      Integrated Marketing Communication (Optional from the list)  MMS-507 Optional 3
      Research Method II (For Thesis)
      OR
      Seminar (For Project)
      MMS-508
      OR
      MMS-509
       Optional 3
        Total 12
    • Semester III & IV

      Course Title  Course Code Credit Hrs.
      Final Project/Thesis MMS-601/MMS-602 6
        Total 6

      NOTE:

      • The roadmap is subject to change as and when required.
      • Minimum Enrollment of 9 Credits and maximum 15 Credits to be enrolled by students is necessary.
      • Required credit hours for MS Program are 30.
      • For students opting for Thesis, Research Methods II is compulsory with a minimum of B grade and with a CGPA of 3:00 as per policy.
    • Optional Courses*

      Course Title Course Code  Credit Hrs.
      Integrated Marketing Communication  MMS-510 3
      Account Management MMS-511 3
      Copy Writing MMS-512 3
      Government and Corporate Public Relations MMS-513 3
      Crisis Communication MMS-514 3
      Media Planning & Buying MMS-515 3
  • Degree Requirement

    Successful completion of a total of 30-33 credit hours in four semesters along with thesis/project

  • Thesis

The Beaconhouse Group
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