MS Public Relations & Advertising

Program Overview

Areas:Public Relations, Advertising, Media Marketing, Media Planning & Buying, Client Management, Corporate Communication, Media Advocacy, Crisis Communication, Communication Research.

Duration: 2 years, 4 semesters

Credits: 30

Career Paths:Public Relations Officers / Managers, Media-Lobbyists, Campaigners, Copywriters, Concept Writers, Advertising Account Manager, Event Manager, Marketing Executive, Media Buyer / Planner, Market Researcher

• Program Description

  MS Public Relations & Advertising is a two-year (four semesters) program which is equivalent to MPhil or 18 years of education. It aims to train students to become highly qualified professionals with the skills needed to work in advertising and public relations agencies, businesses and both public or private institutions and organizations. The focus is on creative and strategic thinking, planning, executing campaigns, professional writing, ethical practices and innovative use of both mainstream and new media.

• Admission Requirement

  Admission requirement to enroll for the M.S program is:

  • B.A Hons / M.A Mass Communication from a recognized university – with a minimum CGPA of 2.5
  • Written / aptitude test
  • Interview
  • UGAT (University Graduate Assessment Test)* or GAT NTS

  UGAT (University Graduate Assessment Test) will be conducted by School of Media and Mass Communication, BNU. Admission to MS Public Relations and Advertising program will be given on provisional basis until the student clears UGAT. Those students who fail to clear UGAT during their academic stay at BNU will not be able to complete the degree program. Applicants who have already passed GAT (offered by National Testing Service) will not be required to appear for UGAT.

• Road Map 2018 - 2020

  • Semester I

    Course Title	Course Code	Credit Hrs.
    Advertising (Advanced)	MMS-709	3
    Public Relations (Advanced)	MMS-710	3
    Theory and Practice of Marketing	MMS-729	3
    Research Methodology	MMS-716	3
    	Total	12

  • Semester II

    Course Title	Course Code	Credit Hrs.
    Integrated Marketing Communication	MMS-700	3
    T.V and Radio Commercials	MMS-740	3
    Seminar	MMS-739	3
    Digital Marketing (Optional)	MMS-737	3
    	Total	12

  • Semester III & IV

    Course Title	Course Code	Credit Hrs.
    Final Project/Thesis	MMS-728  MMS-770	6
    Advanced Research Methodology    (For thesis Students only)	MMS-801	3
    	Total	6 (9 For thesis students only)

  • Optional Courses*

    Course Title	Course Code	Credit Hrs.
    Visual Communication Design	MMS-749	3
    Account Management	MMS-743	3
    Copy Writing	MMS-744	3
    Government and Corporate Public Relations	MMS-748	3
    Digital Marketing	MMS-747	3
    Media Planning & Buying	MMS-757	3

• Road Map 2020 - 2022

  • Semester I

    Course Title	Course Code	Credit Hrs.
    Advertising Campaigns	MMS-769	3
    Public Relations Campaigns	MMS-717	3
    Theory and Practice of Marketing	MMS-729	3
    Research Method I	MMS-760	3
    	Total	12

  • Semester II

    Course Title	Course Code	Credit Hrs.
    Client Management	MMS-763	3
    Crises Communication	MMS-766	3
    Visual Communication Design (Optional from the list)	MMS-749	3
    Research Method II (For Thesis) OR Seminar (For Project)	MMS-767 OR MMS-739	3
    	Total	12

  • Semester III & IV

    Course Title	Course Code	Credit Hrs.
    Final Project OR Thesis	MMS-728 OR MMS-770	6
    	Total	6

    NOTE:

    • The roadmap is subject to change as and when required.
    • Minimum Enrollment of 9 Credits and maximum 15 Credits to be enrolled by students is necessary.
    • Required credit hours for MS Program are 30.
    • For students opting for Thesis, Research Methods II is compulsory with a minimum of B grade and with a CGPA of 3:00 as per policy.

  • Optional Courses*

    Course Title	Course Code	Credit Hrs.
    Visual Communication Design	MMS-749	3
    Account Management	MMS-743	3
    Copy Writing	MMS-744	3
    Government and Corporate Public Relations	MMS-748	3
    Digital Marketing	MMS-747	3
    Media Planning & Buying	MMS-757	3

• Degree Requirement

  Successful completion of a total of 30-33 credit hours in four semesters along with thesis/project