Welcome to
Beaconhouse National University

Bachelor of Business Administration (BBA) (Hons.)

Program Overview

Duration: 4 years, 8 semesters

Credits: 135

Areas: Business, Entrepreneurship, Management, Banking, Finance, Information Technology, Marketing, Islamic Banking and Finance

Areas of Specialization: 

  1. Marketing
  2. Finance
  3. Supply Chain Management
  4. Human Resource Management
  5. Business Intelligence

Options of Single Major and Double Majors 

The students have the following available options:

  1. Students can opt for a single Major by choosing only one area of specialization.
  2. The students who opt for Double Majors will choose two areas of specialization and will complete 8 courses of specializations (four courses from each specialization).
  3. The Students who opt a for a specialization with Majors will have to complete four offered specialization courses.
  • Program Description

    Our BBA program is rigorous and unique in terms of its depth, relevance and curriculum. The Department of Management Sciences under School of Business offers four years BBA (Hons.) program in the following four areas of specializations:

    • Marketing
    • Finance
    • Business Intelligence
    • Supply Chain Management
    • Human Resource Management
    •  

  • Scholarships

    Merit Scholarships
    75% of the tuition fee for all students securing 90% or higher marks in intermediate or 3As in A levels 
    50% of the tuition fee for all students securing 80-89% or 2As in A levels 
    75% of the tuition fee for all students with 3.9 or higher CGPA with full workload
    50% of the tuition fee for all students with 3.8 - 3.89 CGPA with full workload

    Need Based Scholarship
    Up to 100% subject to assessment of the need, certain verifications and competence

    Beaconhouse Group Patronage Scholarship
    100% admission fee waiver for all graduates of Beaconhouse School System or its affiliates.

  • Career Prospects

    This program is suitable for the candidates who wish to pursue their careers in the financial and non-financial corporate entities. The likely employers of our graduates may include:

    • Marketing Companies (Multinational FMGs)
    • Advertising Companies
    • Distribution Companies
    • Financial Sector (Banks, Rating Agencies, Insurance Companies, Development Financial Institutions, Foreign Exchange Companies, Leasing Companies, Mudarba Companies)
    • Non-financial Corporate Sector (Local and Multinational Companies)
    • Regulatory Bodies (Securities and Exchange Commission of Pakistan and State Bank of Pakistan)
    • Non-Government Organizations (NGOs) 
    • Academic Institutions and Research Organizations
    • Human Resource Management Firms
  • Program Objectives 

    Our BBA program aims at achieving the following objectives:

    • To provide students with a broad, functional knowledge of basic theories and practices in the field of business, economics, finance and management.
    • To help students to develop their communication and interpersonal skills to interact in a corporate business environment
    • To develop their ability to understand the legal framework under which businesses and financial entities are required to operate.
    • To develop ability of the students to read, understand and use  annual report of corporate entities for informed decision making
    • To create awareness of banking environment, financial products, operations and risk management techniques and practices.
    • To develop an understanding of financial management and corporate financing strategy and processes of financial and non-financial corporate entities.
    • To develop managerial and leadership skills
    • To develop quantitative & analytical skills required to interpret and use economic, financial and business information for decision-making and research
    • To develop their understanding of consumer behavior, marketing principles and techniques
    • To train the students in applying information systems and technology in businesses
    • To develop awareness and understanding of the global context in which businesses operate
    • To develop understanding of the ethical and social issues of concern to the business community
    • To prepare students to become responsible and contributing members of the community
    • To provide students with opportunities to learn both inside and outside of the classrooms to acquire current state of knowledge and practices to enhance their employability.
    •  

  • Program Goals

    PG 1: Ethical and Social Concern

    PLO 7: Identify core organizational values and understand the issues of ethical and social diversity based on ethic, gender, religion, and culture and demonstrate the ability to propose feasible solutions to these issues.

    PG 2: Functional & Analytical Knowledge

    PLO 1: Students have sound theoretical knowledge of business, economics, finance and management.

    PLO 3: Demonstrate the ability to identify and evaluate relevant information for decision-making and make usage of diagnostic thinking skills and analytical techniques to assess the information and solve problems in the environment characterized by uncertainty.

    PLO 5: Awareness and ability to understand and use computer-based information systems and end-user computing tools and infrastructures to apply and interpret functional business knowledge.

    PG 3: Communication and Interpersonal skills

    PLO 2: Communicate effectively and professionally and demonstrate the ability to create coherent written and oral statements with the diverse audience across the cultures replicating skills to analyze and synthesize information.

    PG 4: Understanding the legal framework of Business Operations

    PLO 4: Demonstrate the ability to identify and evaluate relevant information for decision-making and make usage of diagnostic thinking skills and analytical techniques to assess the information and solve problems in the environment characterized by uncertainty.

    PG 5: Managerial and Leadership skills

    PLO 6: Understand various leadership styles and demonstrate proven ability in exercising these styles according to the requirement of the situation.

  • Learning Outcomes

    • Students have sound theoretical knowledge of business, economics, finance and management.
    • Communicate effectively and professionally and demonstrate the ability to create coherent written and oral statements with the diverse audience across the cultures replicating skills to analyze and synthesize information.
    • Demonstrate the ability to identify and evaluate relevant information for decision-making and make usage of diagnostic thinking skills and analytical techniques to assess the information and solve problems in the environment characterized by uncertainty. 
    • Awareness and ability to understand and use computer-based information systems and end-user computing tools and infrastructures to apply and interpret functional business knowledge. 
    • Understand various leadership styles and demonstrate proven ability in exercising these styles according to the requirement of the situation. Understand the importance of teamwork and group dynamics in achieving organizational goals and demonstrate ability to work effectively in teams. Graduates acknowledge and understand significance of the cultural diversity, adapt their interpersonal behaviors and style accordingly. Understand the dynamics of the organizational conflict and power and politics and make use of their analytical and interpersonal skills accordingly 
    • Acquire awareness of global diverse perspectives and understand the theory, operations, and challenges of global business. 
    • Identify core organizational values and understand the issues of ethical and social diversity based on ethic, gender, religion, and culture and demonstrate the ability to propose feasible solutions to these issues.
    • Learn through formal lectures and demonstrate confidence in computer lab sessions, discussions, mock interviews and internships. 
    • Demonstrate ability to understand the legal framework for businesses
    • Demonstrate effectively practicing of overall functional business knowledge and ability to identify and interpret essential business concepts, principles and skills.

       

  • Admission Criteria

    Motivated candidates with a serious commitment to learning and minimum 60% marks in intermediate or equivalent marks in A levels or High School Diploma are eligible to apply for this program. Admission offer will be subject to the decision of the admission committee based on the candidate’s academic history and performance in the test and interview.

  • Courses

    Key: M=Mandatory Course, GR=General Elective, F= Foundation Course, C= Core Course, S=Specialization Course *Interdisciplinary courses

    • Year 1 Semester 1

      Course Title Course Code Course Category Credit Hrs Pre-Reqs
      Foundation English EDU-101 M1 3
      Islamic Studies SLA-103 M2 1.5
      Business Mathematics BBA-201 M3  3 -
      IT in Business BBA-206 M4 1.5
      Introduction to Business BBA-111   1.5  
      Elective Course*

      3
      Total     13.5  
    • Year 1 Semester 2

      Course Title Course Code Course Category Credit Hrs Pre-Reqs
      Microeconomics  BBA-101 M6 3
      Business Statistics  BBA-105 M7 3
      Elective*   GR1 3
      Principles of Management  BBA-113 F2 3
      Business Communication I  BBA-114 M8 3 M1
      Introduction to Accounting  BBA-109 F3 3
      Total     18.0
    • Year 2 Semester 3

      Course Title Course Code Course Category Credit Hrs Pre-Reqs
       Elective*   GR2 3  
      Macroeconomics  BBA-106 M9 3 M6
      Principles of Marketing  BBA-203 F4 3
      Business Finance I  BBA-216 F5 3 F3
       Business Communication II  BBA-212 M10 3 M8
      Introduction to Banking  BBA-107 F6 3 F3
      Total     18.0
    • Year 2 Semester 4

      Course Title Course Code Course Category Credit Hrs Pre-Reqs
      Business Finance II BBA-217  F7 3 F5
      Elective*   GR3 3
      Operations Management  BBA-303 C1 3 F1
      Organization Behavior  BBA-214 F8 3 F2
      Cost and Management Accounting  BBA-213 C2 3 M9
      Financial Statement Analysis and Reporting  BBA-110 C3 3 F3
      Total     18.0
    • Year 3 Semester 5

      Course Title Course Code Course Category Credit Hrs Pre-Reqs
      Financial Instruments, Markets and Institutions  BBA-202 C4 3 F3
      Management Information System  BBA-210
      F9 3 F2, M4 ,M5
      Artificial Intelligent for Business   F10 3
      Quantitative Techniques in Business  BBA-311 C6 3 M3, M7
      Corporate Law and Governance  BBA-304 C6 3 F1
       Elective*   GR4 3  
      Total     18
    • Year 3 Semester 6

      Course Title Course Code Course Category Credit Hrs Pre-Reqs
      Human Resource Management  BBA-208 F11 3 F2, F8
      Business Tax and Commercial Laws  BBA-402 C7 3 F3
      Elective*   GR5 3 -
      Business Research Methods  BBA-316 F12 3 M7
      Digital Marketing  BBA-318 C8 3 F4
      Business and Professional Ethics  BBA-404 C9 3 F1
      Total     18.0
    • Year 4 Semester 7

      Course Title Course Code Course Category Credit Hrs Pre-Reqs
      **Specialization Course
        S1 3 -
      **Specialization Course
        S2 3 -
      Social & Economic Issues in Pakistan   BBA-215 C10 3 F3
      Entrepreneurship & Business Development
       BBA-309 C11 3 F1
      Business Analytics  BBA-425 C12 3
       Elective*   GR6 3  
      Total     18.0
    • Year 4 Semester 8

      Course Title Course Code Course Category Credit Hrs Pre-Reqs
      **Specialization Course
        S3 3
      **Specialization Course
        S4 3
      Business Project  BBA-413 C13 3 F12
      Elective*   GR7 3
       Pakistan Studies  SLA-103 M11 1.5 <
      Total     13.5
    • List of Specialization Courses - Marketing

      Course Code Course Title Course Category Credit Hrs Pre-Reqs
      BBA-419 Marketing Management S1 3 F4
      BBA-420 Advertising & Promotion S2 3 F4
      BBA-421 Branding Strategy and Management S3 3 F4
       
      Students can choose any one course from the following:


       
      BBA-422 Marketing Research, Design & Analysis OR S4 3 F4, F12
      BBA-423 Global Marketing OR S4 3 F4
      BBA-437 New Product Development OR S4 3 F4, F12
      BBA-317 Consumer Behavior   3 F4
    • List of Specialization Courses - Supply Chain Management

      Course Code Course Title Course Category Credit Hrs Pre-Reqs
      BBA-426 Fundamentals of Supply Chain Management
      S1 3
      BBA-427 Procurement Management
      S2 3
      BBA-428 Storage & Warehouse Management
      S3 3
       
      Students can choose any one course from the following:


       
      BBA-429 Transportation Techniques & Management OR S4 3
      BBA-430 Distribution Network Designing S4 3
    • List of Specialization Courses - Finance

      Course Code Course Title Course Category Credit Hrs Pre-Reqs
      BBA-401 Financial Modelling S1 3 F3, F5, F7
      BBA-438
      Strategic Corporate Finance 
      S2 3 F3, F5, F7
      BBA 439  Financial Technology & Digital Finance S2 3 F3, F5, F7
      BBA-305 Investment & Portfolio Analysis
      S3 3 F3, F5, F7
       
      Students can choose any one course from the following:


       
      BBA-418 Banking Operations & Management OR S4 3 F3, F5, F7
      BBA-412 Risk Management S4 3 F3, F5, F7
    • List of Specialization Courses - Human Resource Management

      Course Code Course Title Course Category Credit Hrs Pre-Reqs
      BBA-431 Employment Relations and Labor Laws
      S1 3 F2, F11
      BBA-434
      Strategic Human Resource Management
      S2 3 F2, F11
      BBA-432 Training and Development
      S3 3 F2, F11
      BBA-433 Organizational Development and Change Management
      S4 3 F2, F11
    • List of Specialization Courses - Business Intelligence

      Course Code Course Title Course Category Credit Hrs Pre-Reqs

      Business Intelligence and Data Visualization 
      3

      Data Warehousing & Mining 
      3

      Emerging Technologies in Business 
      3

      ERP Systems 
      3
    • Note: BBA. (Hons.) students shall decide specialization in their 6th semester.

  • Mandatory Internship

    Six to eight weeks’ internship will be mandatory for all students. Internship placements will be made from a prequalified list of companies only, will be supervised and have 3 credit hours on pass/fail basis in lieu of an elective course (Interdisciplinary).

  • Transfer Policy

    Transfer of the students from other related schools/programs would be permissible for only those students who have secured a minimum 3.0 CGPA. Transferred students must complete 66 credit hours from BNU.

  • Degree Requirement

    Students are required to complete 135 credit hours with a minimum 2.0 CGPA to qualify for the award of the degree. Students must pass a minimum of 3 courses of 3 credit hours each or equivalent 9 credit hours during the first semester. The student's academic performance and commitment to their studies are continuously monitored. Contrary to any other policy, the students failing to meet minimum academic standards and having a casual attitude toward their studies are dropped from the program at any time. A hundred percent attendance of the delivered lectures is mandatory, however, the students with a minimum of 75% attendance are eligible to appear in the final examination. A course is automatically graded as W* if the number of absences exceeds 8 in a course of 3 credit hours each.

The Beaconhouse Group
Arrow-Top Created with Sketch.