Bachelor of Business Administration (BBA) (Hons.)

Program Overview

Duration: 4 years, 8 semesters

Credits: 135

Areas: Business, Entrepreneurship, Management, Banking, Finance, Information Technology, Marketing, Islamic Banking and Finance

Areas of Specialization: 

1. Marketing
2. Finance
3. Supply Chain Management
4. Human Resource Management
5. Business Intelligence

Options of Single Major and Double Majors 

The students have the following available options:

1. Students can opt for a single Major by choosing only one area of specialization.
2. The students who opt for Double Majors will choose two areas of specialization and will complete 8 courses of specializations (four courses from each specialization).
3. The Students who opt a for a specialization with Majors will have to complete four offered specialization courses.

• Program Description

  Our BBA program is rigorous and unique in terms of its depth, relevance and curriculum. The Department of Management Sciences under School of Business offers four years BBA (Hons.) program in the following four areas of specializations:

  • Marketing
  • Finance
  • Business Intelligence
  • Supply Chain Management
  • Human Resource Management

   

• Scholarships

  Merit Scholarships
  75% of the tuition fee for all students securing 90% or higher marks in intermediate or 3As in A levels 
  50% of the tuition fee for all students securing 80-89% or 2As in A levels 
  75% of the tuition fee for all students with 3.9 or higher CGPA with full workload
  50% of the tuition fee for all students with 3.8 - 3.89 CGPA with full workload

  Need Based Scholarship
  Up to 100% subject to assessment of the need, certain verifications and competence

  Beaconhouse Group Patronage Scholarship
  100% admission fee waiver for all graduates of Beaconhouse School System or its affiliates.

• Career Prospects

  This program is suitable for the candidates who wish to pursue their careers in the financial and non-financial corporate entities. The likely employers of our graduates may include:

  • Marketing Companies (Multinational FMGs)
  • Advertising Companies
  • Distribution Companies
  • Financial Sector (Banks, Rating Agencies, Insurance Companies, Development Financial Institutions, Foreign Exchange Companies, Leasing Companies, Mudarba Companies)
  • Non-financial Corporate Sector (Local and Multinational Companies)
  • Regulatory Bodies (Securities and Exchange Commission of Pakistan and State Bank of Pakistan)
  • Non-Government Organizations (NGOs) 
  • Academic Institutions and Research Organizations
  • Human Resource Management Firms

• Program Objectives 

  Our BBA program aims at achieving the following objectives:

  • To provide students with a broad, functional knowledge of basic theories and practices in the field of business, economics, finance and management.
  • To help students to develop their communication and interpersonal skills to interact in a corporate business environment
  • To develop their ability to understand the legal framework under which businesses and financial entities are required to operate.
  • To develop ability of the students to read, understand and use  annual report of corporate entities for informed decision making
  • To create awareness of banking environment, financial products, operations and risk management techniques and practices.
  • To develop an understanding of financial management and corporate financing strategy and processes of financial and non-financial corporate entities.
  • To develop managerial and leadership skills
  • To develop quantitative & analytical skills required to interpret and use economic, financial and business information for decision-making and research
  • To develop their understanding of consumer behavior, marketing principles and techniques
  • To train the students in applying information systems and technology in businesses
  • To develop awareness and understanding of the global context in which businesses operate
  • To develop understanding of the ethical and social issues of concern to the business community
  • To prepare students to become responsible and contributing members of the community
  • To provide students with opportunities to learn both inside and outside of the classrooms to acquire current state of knowledge and practices to enhance their employability.

   

• Program Goals

  PG 1: Ethical and Social Concern

  PLO 7: Identify core organizational values and understand the issues of ethical and social diversity based on ethic, gender, religion, and culture and demonstrate the ability to propose feasible solutions to these issues.

  PG 2: Functional & Analytical Knowledge

  PLO 1: Students have sound theoretical knowledge of business, economics, finance and management.

  PLO 3: Demonstrate the ability to identify and evaluate relevant information for decision-making and make usage of diagnostic thinking skills and analytical techniques to assess the information and solve problems in the environment characterized by uncertainty.

  PLO 5: Awareness and ability to understand and use computer-based information systems and end-user computing tools and infrastructures to apply and interpret functional business knowledge.

  PG 3: Communication and Interpersonal skills

  PLO 2: Communicate effectively and professionally and demonstrate the ability to create coherent written and oral statements with the diverse audience across the cultures replicating skills to analyze and synthesize information.

  PG 4: Understanding the legal framework of Business Operations

  PLO 4: Demonstrate the ability to identify and evaluate relevant information for decision-making and make usage of diagnostic thinking skills and analytical techniques to assess the information and solve problems in the environment characterized by uncertainty.

  PG 5: Managerial and Leadership skills

  PLO 6: Understand various leadership styles and demonstrate proven ability in exercising these styles according to the requirement of the situation.

• Learning Outcomes

  • Students have sound theoretical knowledge of business, economics, finance and management.
  • Communicate effectively and professionally and demonstrate the ability to create coherent written and oral statements with the diverse audience across the cultures replicating skills to analyze and synthesize information.
  • Demonstrate the ability to identify and evaluate relevant information for decision-making and make usage of diagnostic thinking skills and analytical techniques to assess the information and solve problems in the environment characterized by uncertainty. 
  • Awareness and ability to understand and use computer-based information systems and end-user computing tools and infrastructures to apply and interpret functional business knowledge. 
  • Understand various leadership styles and demonstrate proven ability in exercising these styles according to the requirement of the situation. Understand the importance of teamwork and group dynamics in achieving organizational goals and demonstrate ability to work effectively in teams. Graduates acknowledge and understand significance of the cultural diversity, adapt their interpersonal behaviors and style accordingly. Understand the dynamics of the organizational conflict and power and politics and make use of their analytical and interpersonal skills accordingly 
  • Acquire awareness of global diverse perspectives and understand the theory, operations, and challenges of global business. 
  • Identify core organizational values and understand the issues of ethical and social diversity based on ethic, gender, religion, and culture and demonstrate the ability to propose feasible solutions to these issues.
  • Learn through formal lectures and demonstrate confidence in computer lab sessions, discussions, mock interviews and internships. 
  • Demonstrate ability to understand the legal framework for businesses
  • Demonstrate effectively practicing of overall functional business knowledge and ability to identify and interpret essential business concepts, principles and skills.

     

• Admission Criteria

  Motivated candidates with a serious commitment to learning and minimum 60% marks in intermediate or an average C in A levels or High School Diploma are eligible to apply for this program. Admission offer will be subject to the decision of the admission committee based on the candidate’s academic history and performance in the test and interview.

• Courses

  Key: M=Mandatory Course, GR=General Elective, F= Foundation Course, C= Core Course, S=Specialization Course *Interdisciplinary courses

  • Year 1 Semester 1

    Course Title	Course Code	Course Category	Credit Hrs	Pre-Reqs
    Foundation English	EDU-101	M1	3
    Islamic Studies	SLA-103	M2	1.5
    Business Mathematics	BBA-201	M3	3	-
    IT in Business	BBA-206	M4	1.5
    Introduction to Business	BBA-111		1.5
    Elective Course*			3
    Total			13.5

  • Year 1 Semester 2

    Course Title	Course Code	Course Category	Credit Hrs	Pre-Reqs
    Microeconomics	BBA-101	M6	3
    Business Statistics	BBA-105	M7	3
    Elective*		GR1	3
    Principles of Management	BBA-113	F2	3
    Business Communication I	BBA-114	M8	3	M1
    Introduction to Accounting	BBA-109	F3	3
    Total			18.0

  • Year 2 Semester 3

    Course Title	Course Code	Course Category	Credit Hrs	Pre-Reqs
    Elective*		GR2	3
    Macroeconomics	BBA-106	M9	3	M6
    Principles of Marketing	BBA-203	F4	3
    Business Finance I	BBA-216	F5	3	F3
    Business Communication II	BBA-212	M10	3	M8
    Introduction to Banking	BBA-107	F6	3	F3
    Total			18.0

  • Year 2 Semester 4

    Course Title	Course Code	Course Category	Credit Hrs	Pre-Reqs
    Business Finance II	BBA-217	F7	3	F5
    Elective*		GR3	3
    Operations Management	BBA-303	C1	3	F1
    Organization Behavior	BBA-214	F8	3	F2
    Cost and Management Accounting	BBA-213	C2	3	M9
    Financial Statement Analysis and Reporting	BBA-110	C3	3	F3
    Total			18.0

  • Year 3 Semester 5

    Course Title	Course Code	Course Category	Credit Hrs	Pre-Reqs
    Financial Instruments, Markets and Institutions	BBA-202	C4	3	F3
    Management Information System	BBA-210	F9	3	F2, M4 ,M5
    Artificial Intelligent for Business		F10	3
    Quantitative Techniques in Business	BBA-311	C6	3	M3, M7
    Corporate Law and Governance	BBA-304	C6	3	F1
    Elective*		GR4	3
    Total			18

  • Year 3 Semester 6

    Course Title	Course Code	Course Category	Credit Hrs	Pre-Reqs
    Human Resource Management	BBA-208	F11	3	F2, F8
    Business Tax and Commercial Laws	BBA-402	C7	3	F3
    Elective*		GR5	3	-
    Business Research Methods	BBA-316	F12	3	M7
    Digital Marketing	BBA-318	C8	3	F4
    Business and Professional Ethics	BBA-404	C9	3	F1
    Total			18.0

  • Year 4 Semester 7

    Course Title	Course Code	Course Category	Credit Hrs	Pre-Reqs
    **Specialization Course		S1	3	-
    **Specialization Course		S2	3	-
    Social & Economic Issues in Pakistan	BBA-215	C10	3	F3
    Entrepreneurship & Business Development	BBA-309	C11	3	F1
    Business Analytics	BBA-425	C12	3
    Elective*		GR6	3
    Total			18.0

  • Year 4 Semester 8

    Course Title	Course Code	Course Category	Credit Hrs	Pre-Reqs
    **Specialization Course		S3	3
    **Specialization Course		S4	3
    Business Project	BBA-413	C13	3	F12
    Elective*		GR7	3
    Pakistan Studies	SLA-103	M11	1.5	<
    Total			13.5

  • List of Specialization Courses - Marketing

    Course Code	Course Title	Course Category	Credit Hrs	Pre-Reqs
    BBA-419	Marketing Management	S1	3	F4
    BBA-420	Advertising & Promotion	S2	3	F4
    BBA-421	Branding Strategy and Management	S3	3	F4
    Students can choose any one course from the following:
    BBA-422	Marketing Research, Design & Analysis OR	S4	3	F4, F12
    BBA-423	Global Marketing OR	S4	3	F4
    BBA-437	New Product Development OR	S4	3	F4, F12
    BBA-317	Consumer Behavior		3	F4

  • List of Specialization Courses - Supply Chain Management

    Course Code	Course Title	Course Category	Credit Hrs	Pre-Reqs
    BBA-426	Fundamentals of Supply Chain Management	S1	3
    BBA-427	Procurement Management	S2	3
    BBA-428	Storage & Warehouse Management	S3	3
    Students can choose any one course from the following:
    BBA-429	Transportation Techniques & Management OR	S4	3
    BBA-430	Distribution Network Designing	S4	3

  • List of Specialization Courses - Finance

    Course Code	Course Title	Course Category	Credit Hrs	Pre-Reqs
    BBA-401	Financial Modelling	S1	3	F3, F5, F7
    BBA-438	Strategic Corporate Finance	S2	3	F3, F5, F7
    BBA 439	Financial Technology & Digital Finance	S2	3	F3, F5, F7
    BBA-305	Investment & Portfolio Analysis	S3	3	F3, F5, F7
    Students can choose any one course from the following:
    BBA-418	Banking Operations & Management OR	S4	3	F3, F5, F7
    BBA-412	Risk Management	S4	3	F3, F5, F7

  • List of Specialization Courses - Human Resource Management

    Course Code	Course Title	Course Category	Credit Hrs	Pre-Reqs
    BBA-431	Employment Relations and Labor Laws	S1	3	F2, F11
    BBA-434	Strategic Human Resource Management	S2	3	F2, F11
    BBA-432	Training and Development	S3	3	F2, F11
    BBA-433	Organizational Development and Change Management	S4	3	F2, F11

  • List of Specialization Courses - Business Intelligence

    Course Code	Course Title	Course Category	Credit Hrs	Pre-Reqs
    	Business Intelligence and Data Visualization		3
    	Data Warehousing & Mining		3
    	Emerging Technologies in Business		3
    	ERP Systems		3

  Note: BBA. (Hons.) students shall decide specialization in their 6th semester.

• Mandatory Internship

  Six to eight weeks’ internship will be mandatory for all students. Internship placements will be made from a prequalified list of companies only, will be supervised and have 3 credit hours on pass/fail basis in lieu of an elective course (Interdisciplinary).

• Transfer Policy

  Transfer of the students from other related schools/programs would be permissible for only those students who have secured a minimum 3.0 CGPA. Transferred students must complete 66 credit hours from BNU.

• Degree Requirement

  Students are required to complete 135 credit hours with a minimum 2.0 CGPA to qualify for the award of the degree. Students must pass a minimum of 3 courses of 3 credit hours each or equivalent 9 credit hours during the first semester. The student's academic performance and commitment to their studies are continuously monitored. Contrary to any other policy, the students failing to meet minimum academic standards and having a casual attitude toward their studies are dropped from the program at any time. A hundred percent attendance of the delivered lectures is mandatory, however, the students with a minimum of 75% attendance are eligible to appear in the final examination. A course is automatically graded as W* if the number of absences exceeds 8 in a course of 3 credit hours each.