School of
Media & Mass Comm.

Welcome to
Beaconhouse National University



About the Training Programme

With the commencement of the forthcoming academic year, i.e. Fall 2019, Beaconhouse National University (BNU) in partnership with United Nations Educational, Scientific and Cultural Organization (UNESCO) has planned a structured training programme with support from the Korea Funds-In-Trust (K-Fit) to inspire and cultivate entrepreneurial potential in the Cultural and Creative Industries including Cinema/Audiovisual Arts, Design, Media art, Music, Performing Arts, Publishing, Visual Arts, Cultural Management and Digital Cultural and creative sectors.

The programme design is the outcome of a close collaboration and intensive deliberation between BNU faculty, UNESCO and K-Fit teams and experts spanning many months. It is a fully-sponsored, action-packed, in-residence training package tailored to the needs of Pakistani creative businesses. The training methodology employs an indigenous case-study based approach offered at both early-stage and intermediate-stage start-up levels, delivered by local and international experts, featuring modules on:

  • Vision and Values 
  • Talent Management, Nurturing and Development
  • Value Creation & Intellectual Property
  • Customers, Clients & Markets
  • Working internationally
  • Team-building & Leadership 
  • Business Structures & Models
  • Finance & Financial Management
  • Critical Issues in Business Management 
  • Key Drivers to Building and Managing a Successful Creative Business

About UNESCO & K-Fit 

UNESCO is the only UN agency with a mandate in culture and over the years it has developed a series of standard-setting instruments for culture. Unlike other heritage-related conventions, the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions (2005 Convention) is a legally-binding instrument that supports the emergence of dynamic and strong cultural and creative industries. The Republic of Korea has, for over a decade, been committed to the operationalization of the 2005 Convention. Through the Korea Funds-In-Trust (K-Fit) for the Development of Creative Industries, it has actively contributed to supporting sustainable cultural and creative industries and enhancing skills and professional networks in various beneficiary countries.
This new K-Fit project aims at empowering selected creative entrepreneurs who are at the forefront of Pakistan’s cultural and creative industries, promoting participatory policymaking for the culture sector and integrating culture in the national sustainable development agenda and in international cultural cooperation.
In this context, UNESCO and K-Fit are ensuring that young creative entrepreneurs play a pivotal role in developing Pakistan’s creative sector. 

About BNU 

Beaconhouse National University (BNU) is Pakistan’s first Liberal Arts University, founded in 2003 as a not-for-profit, private institution providing tertiary education. It was conferred the degree awarding charter by the Government of the Punjab in 2005. 

In the last sixteen years, BNU established itself as an institution of choice and a distinguished seat of learning in the country and region, in disciplines including Visual Arts and Design, Architecture, Media and Mass Communication, Education, Computer & IT, Liberal Studies and Psychology. The latest addition to its academic undertaking is the School of Business that is steadily acquiring recognition in the market. BNU has a singular distinction of being the institution in Pakistan with resident students from all SAARC member states. 

BNU offers over 30 academic Programmes at undergraduate and graduate levels. With an unwavering spirit in furnishing a superior degree design, BNU has remained successful in promoting interdiscipliniarity direly needed to nurture and ingrain sensitivities that remain in great demand for a progressive, cohesive and a dynamic society. The institutional ecosystem provides opportunities for crossover between knowledge creation in aesthetics, technology, social sciences and business to serve as a unique platform for experimental and experiential learning.

As for the vertical progression of its offerings, BNU received accreditation to award its first PhD degree in the area of Mass Communication last year besides its continued contribution of doctoral scholars in Psychology. This year, BNU is opening its doors to the first cohort of the MBA programme in the School of Business. It is the only institution in the country offering diverse academic and research programmes under one roof.

BNU Campus & Facilities

Spread over 35 contiguous acres of prime land, BNU campus is within a five-minute reach of newly developed housing projects such as Bahria Town and Lake City. It is conveniently accessible from all major localities of Lahore including DHA (via Lahore Ring Road).

The physical infrastructure features three fully operational academic blocks, an administration block, state-of-the-art studio and lab facilities, indoor and outdoor cafeterias and ample space for outdoor sports.

The latest addition to its infrastructure is its purpose-built hostel facility. The on-campus boarding compound is a 42,000 sq. ft. segregated facility for girls and boys, each with a common room, a visitor’s lounge and a laundry. It is within this building that the selected participants will be staying throughout the programme. A separate facility to provide accommodation for international faculty is near completion.

Programme Dates: October 27 to November 02, 2019

Programme Venue: Beaconhouse National University, Tarogil Campus, 13 Km, Off Raiwind Road, Lahore.

Programme Duration: 5 days

Programme Costs: : Fully sponsored (including trainings, travel and accommodation)

  • Within Pakistan travel will be provided for outstation participants.
  • In-residence Programme  (accommodation and meals will be provided) 

Faculty & Trainers

The modules will be delivered by successful entrepreneurs in the Cultural & Creative Industries besides seasoned professionals and local and international experts drawn from BNU faculty, development sector and the corporate world.

Training Methodology

  • Case Studies 
  • Lectures 
  • Guest Speakers 
  • Group Discussions 
  • Industrial Visits
  • Audio/Visual Content 
  • Remote Lectures 

Frequently Asked Questions (FAQs)

  • How do I apply for this training programme ?

    You can apply through our Open Call available at:

  • How long would it take for me to fill out the form?

    It will take you at least 45 minutes to complete. However, depending on the detail that you provide, it could take longer.

  • Can I pause and save my application to return to it later?

    Yes, you can pause and save your application to return to it later.

  • What is the application deadline date?

    The deadline is 11:59 pm, Monday, September 30, 2019 (No application will be accepted after midnight Islamabad time, on Monday, September 30, 2019).

  • Where can I get more details of the programme?

    The details are available in the prospectus: Download Investing in Pakistan's Creative Future Catalog

  • How long is the training programme?

    It is a five-day training programme.

  • What are the programme dates?

    The programme will take place from Sunday, October 27 to Saturday, November 2, 2019.

  • Where would the programme or trainings be held?

    The programme will be held at Beaconhouse National University, Lahore.

  • Would boarding and lodging be provided to outstation participants of the programme?

    Yes, all outstation participants will be provided boarding and lodging including meals.

  • What does the sponsorship include?

    The sponsorship includes programme fees, accommodation, meals and travel (within Pakistan for outstation participants).

  • Can more than one partners involved in a business venture apply for the programme?

    Only one person per business can apply.

  • If I do not have a registered business name, what do I mention in the name of business section?

    You can mention that you do not have a business name currently.

  • How can I be sure of the protection of the data I enter in the application?

    The management of the data you enter as applicant for the programme is subject to UK and EU laws, which are the strongest in the world in ensuring the confidentiality of data.

    In completing the application form we confirm that the information that you supply will be held in confidence and will only be shared with UNESCO and BNU for the purpose of participant selection. It will not be shared with any third party.

    The only data that will be released into the public domain will be:

    • Generic, so that we can report publicly on the number of applications received, the geographic spread of applications, and provide an analysis of applications by other demographic details (age, gender, etc.).
    • Profiles of the successful applicants.

    Details are available in Section 8 under Privacy Notice of the application form.

  • Businesses from which sectors are eligible to apply for the programme?

    The following industry sectors and occupations qualify as Creative and Cultural Industries:

    • Cultural Management, e.g. artist management/representation, specialist PR, running cultural institutions, etc.
    • Design, e.g. graphic, fashion, textile, product, industrial, furniture, architecture etc.
    • Media arts, e.g. digital art, electronic art, interactive art, multimedia art, sound art, video art, web art etc.
    • Music, e.g. rock, soul, popular, hip hop, electronica, folk, traditional, classical, opera, etc.
    • Performing Arts, e.g. dance, drama, or music performance
    • Publishing, e.g. book (fiction, non-fiction, educational), magazines, comics, e-books, etc.
    • Visual Arts, e.g. painting, drawing, printmaking, sculpture, assemblage, installation, performance etc.


  • What is the difference between Start-up and Accelerator Training programmes?

    There are two sets of training workshops, one for start-up creative businesses and the other for creative businesses that are ready to accelerate their business development to take their products or services into the global market.

  • Can I qualify for both Start-up and Accelerator Training programmes?

    Yes, you can apply for both programmes. However, you may only qualify for one, depending on for which criteria your application satisfies.

  • I’m a student from Malaysia, and would love to apply for it. Can you confirm, if selected will I be sponsored for it?

    Only Pakistani citizens are eligible for the programme. You can apply for the programme if you are a Pakistani citizen from anywhere in the world. However, the programme sponsorship can only cover travel within Pakistan.

  • What topics would be covered in the Training Programme?

    Both the start-up and accelerator trainings feature modules covering the following topics:

    • Vision and Values
    • Talent Management, Nurturing and Development
    • Value Creation & Intellectual Property
    • Customers, Clients & Markets
    • Working internationally
    • Team-building & Leadership
    • Business Structures & Models
    • Finance & Financial Management
    • Critical Issues in Business Management
    • Key Drivers to Building and Managing a Successful Creative Business


  • Will I get a certificate at the end of the programme?

    Yes, you will receive a certificate from UNESCO and BNU upon successful completion of the programme.

Apply for the Programme:

To apply for the programme, please click on the link below or scan the QR code

Last Date to Apply: September 30, 2019 

Download Investing in Pakistan's Creative Future Catalog

For Questions & Queries: 

Umar Imam 
External Relations Officer, BNU 
Cell: 0333 4615555 



The Beaconhouse Group
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