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Beaconhouse National University

BA (Hons) in Social Sciences with major in Media Studies

Areas of Specialization:

i) Broadcast Media
ii) Digital Media
iii) Public Relations & Advertising

Program Overview

Areas: Media and Mass Communication, Social Sciences, Journalism, Electronic Media, Digital Media, Advertising, Public Relations, New Media, Production, Writing and Copy-editing, Development Communication, Public Relations, Advertising, Mass Media Research

Duration: 8 semesters, 4 years

Credits: 132

Career Paths:

Career Paths for Specialization in Broadcast Media: Anchor, Newscaster, Reporter/Correspondent, Director, Producer, Assignment Editor, Set Designer, Non Linear Editor, Copy Editor, Creative Writer, Photojournalist, Voice-over Artist, Field Producer, Researcher

Career Paths for Specialization in Digital Media:Entrepreneur, Social Media Manager, Social Media Developer, Online Writer/Editor, Social Media Marketer, SEO Consultant, Graphic/Online Designer, Social Media Strategist, Online Video Producer, Content Writer, Online Editor, Consultant, Multimedia Consultant

Career Paths for Specialization in Public Relations & Advertising: Account Executive, Marketing Manager, Brand Consultant, Media Relations Manager, Art Director, Copywriter, Corporate Communications Specialist, Media Planner, Public Relations Specialist, Public Relations Officer, Content Marketer, Event Manager, Media Buyer, Market Research Analyst, Advertising Sales Representative, Publicist, Communications manager, Marketer, Client manager

  • Program Description

    Keeping in view the political, economic, social forces that shape media and cultural industries in the contemporary world, there is a need to change the dynamics of media education in Pakistan. The four year BA (Hons) Social Sciences with Major in Media Studies and specialization in i) Broadcast Media ii) Digital Media iii) Public Relations & Advertising has been designed to serve the same purpose. The degree is a combination of social sciences/ liberal arts and media courses. It is aimed at developing in students an in-depth understanding of the social, political, cultural and economic contexts in which mediated communication takes place and its impact on the society. The new degree will equip the students with the analytical abilities, knowledge, skills and awareness required to achieve personal and professional success in today’s media-rich world.

    This four-year degree is ideal for any individual who is looking for a career through which they can make a difference in contemporary society. It will prepare students to work as creative and versatile media innovators and leaders who are equipped to respond to new situations within an ever-changing and dynamic industry. This degree will enhance students’ employability across media and cultural industries and in business, government and third sector organizations.

  • Admission Requirement

    To be eligible for admission to BA (Hons) in Social Sciences with major in Media Studies , a candidate must satisfy the following requirements: -

    • Educational Criteria
      • FA / F.Sc with at least 2nd division (i.e. 495 marks).
      • O-levels (in at least 6 subjects) and 3 A-levels. Advanced Subsidiary (AS) will not be taken into account.
      • High School Diploma and International Baccalaureate (IB) result with at least 2.5 CGPA
      • Equivalence certificate from IBCC IBCC for all international qualifications i.e. O-Levels/A-Levels, High School Diploma, International Baccalaureate etc.

      Students awaiting their FA/ F.Sc/A-Level results may apply for admission at BNU. Selected candidates will be granted provisional admission only, which may be regularized after they have been declared successful and meet the admission requirements of the university.

    • Written / aptitude test
    • Interview
  • Courses

    • Semester I

      Course Title Credit Hrs.
      Introduction to Media Studies 3
      Mass Media in Pakistan 3
      Urdu Language Skills 3
      Foundation English 3
      Islamic Studies 1.5
      Introduction to Social Anthropology 3
      Total 16.5
    • Semester II

      Course Title Credit Hrs.
      Communication Skills 3
      Intro to Broadcast Media 3
      Reporting (Urdu& English) 3
      Introduction To Political Thoughts 3
      Transnational Media & Pop Culture 3
      Pakistan Studies 1.5
      Total 16.5
    • Semester III

      Course Title Credit Hrs.
      Editorial, Feature& Column Writing ( Urdu & English) 3
      Digital Photography 3
      Media Laws And Ethics 3
      Introduction To World History 3
      Technology And Social Change 3
      Computer Literacy 3
      Total 18
    • Semester IV

      Course Title Credit Hrs.
      Introduction To Advertising 3
      Magazine Journalism/ Production 3
      Radio Journalism 3
      Academic Writing 3
      Globalization: Politics, Economics and Culture 3
      One of four courses offered by SLASS*** 3
      Total 18
    • Semester V

      Course Title Credit Hrs.
      TV Production-I 3
      Development Journalism 3
      Mass Media Theories 3
      Introduction To Public Relations 3
      One of four courses offered by SLASS*** 3
      Total 15
    • Semester VI

      Course Title Credit Hrs.
      TV Production-II 3
      Online Journalism 3
      International Communication 3
      Research Methodology 3
      One of four courses offered by SLASS*** 3
      One of four courses offered by SLASS*** 3
      Total 18
    • Semester VII

      Course Title Credit Hrs.
      Media Management & Marketing 3
      Specialization Course-I 3
      Specialization Course-II 3
      Elective from other specialization 3
      Media and Society 3
      Total 15
    • Semester VIII

      Course Title Credit Hrs.
      Specialization Course-III 3
      Specialization Course-IV 3
      Community Media 3
      Two optional courses (i) Media Entrepreneurship ii) Communication & Public opinion)
      Total 15
    • Important Notes:

      • Students can take two courses in lieu of thesis/project
      • Specialization I, II, III, IV refers to the courses that students can choose from the list of Specialization courses given in the next table.
    • Specialization Courses

      Broadcast Media Digital Media Public Relations and Advertising
      Writing for TV and Radio Writing for Digital Media Writing for Public Relations & Advertising
      TV& Radio News Production Multi Media Arts International Public Relations & Advertising
      TV & Radio Current Affairs New Media and Convergent Journalism Media Planning & Buying
      Docu-Drama Digital Media Marketing Government& Corporate Public Relations& Advertising
  • Degree Requirement

    Successful completion of 132 credit hours of course work along with thesis/elective subjects

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