Welcome to
Beaconhouse National University

MS Public Relations & Advertising

Program Overview

Areas: Public relations, media management, advertising, marketing, advocacy, Print media, electronic media, advertising, new media, production, writing and copyediting, development communication, mass media research

Duration: 2 years, 4 semesters

Credits: 36

Career Paths: Public relations officers/managers, media-lobbyists, campaigners, copywriters, concept writers, advertising account manager, arts agent/promoter, event manager, marketing executive, media buyer/planner, political lobbyist, market researcher

  • Admission Requirement

    Admission requirement to enroll for the M.S program is:

    • B.A Hons / M.A Mass Communication from a recognized university – with a CGPA of 2.5
    • GAT General Test from the National Testing Service is also mandatory for admission at SMC. The minimum requirement is a 60/100 to clear the GAT test.
    • Written / aptitude test
    • Interview
  • Course

    • Semester I

      Course Code Course Title Credit Hrs.
      MCMS 709 Advertising (Advance) 3
      MCMS 710 Public Relations (Advance) 3
      MCMS 755 Multimedia Arts 3
    • Semester II

      Course Code Course Title Credit Hrs.
      MCMS 732 Media Marketing 3
      MCMS 733 Integrated Marketing Communication(IMC) 3
      MCMS 768 Research Methodology 3
    • Semester III

      Course Code Course Title Credit Hrs.
      MCMS 761 Public Relations Projects 3
      MCMS 735 Advertising Portfolio 3
      MCMS 762 Govt. Public Relations 3
    • Semester IV

      Course Code Course Title Credit Hrs.
      MCMS 767 Thesis 9
  • Degree Requirement

    Successful completion of a total of 36 credit hours in four semesters along with thesis