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Beaconhouse National University

BA (Hons) in Social Sciences with major in Media Studies

Program Overview

Areas: Media and Mass Communication, Social Sciences, Print Journalism, Electronic Media, Advertising, Public Relations, New Media, Production, Writing and Copy-editing, Development Communication, Mass Media Research

Duration: 8 semesters, 4 years

Credits: 130

Career Paths: Print or Broadcast Journalist, editor, copywriter, PRO, Marketer/Advertiser, Audio/Video Producer, Reporter, Anchor Person.

  • Program Description

    Keeping in view the political, economic, social forces that shape media and cultural industries in the contemporary world, there is a need to change the dynamics of media education in Pakistan. The four–year BA (Hons) in Social Sciences with Major in Media Studies has been designed to serve the same purpose. The degree is a combination of social sciences/ liberal arts and media courses. It is aimed at developing in students an in-depth understanding of the social, political, cultural and economic contexts in which mediated communication takes place and its impact on the society. The new degree will equip the students with the analytical abilities, knowledge, skills and awareness required to achieve personal and professional success in today’s media-rich world.

    This four-year degree is ideal for any individual who is looking for a career through which they can make a difference in contemporary society. It will prepare students to work as creative and versatile media innovators and leaders who are equipped to respond to new situations within an ever-changing and dynamic industry. This degree will enhance students’ employability across media and cultural industries and in business, government and third sector organizations.

  • Admission Requirement

    To be eligible for admission to BA (Hons) in Social Sciences with major in Media Studies , a candidate must satisfy the following requirements: -

    • Educational Criteria
      • FA / F.Sc with at least 2nd division (i.e. 495 marks).
      • O-levels (in at least 6 subjects) and 3 A-levels. Advanced Subsidiary (AS) will not be taken into account.
      • High School Diploma and International Baccalaureate (IB) result with at least 2.5 CGPA
      • Equivalence certificate from IBCC IBCC for all international qualifications i.e. O-Levels/A-Levels, High School Diploma, International Baccalaureate etc.

      Students awaiting their FA/ F.Sc/A-Level results may apply for admission at BNU. Selected candidates will be granted provisional admission only, which may be regularized after they have been declared successful and meet the admission requirements of the university.

    • Written / aptitude test
    • Interview
  • Courses

    • Distribution of courses:

      No. of credit hours
      Media Studies courses (MS) 86
      HEC compulsory courses (M) 11
      Social Sciences and Liberal Arts courses (SS) 33
      Total no. of credit hours 130

       

      Key: MS = Media Studies, M= Mandatory, SMC= Combined, SS= Social Sciences and Liberal Arts

    • Semester I

      Course Title Course Category Credit Hrs.
      Intro to Media Studies MS 3
      Introduction to Film MS 3
      Introduction to Social Anthropology SS 3
      Introduction to Political Thought SS 3
      Academic Writing SS 3
        Total 15
    • Semester II

      Course Title Course Category Credit Hrs.
      Transnational Media & Popular Culture SMC/SS 3
      Intro to Broadcast Media SMC 3
      Islamic Studies/Pakistan Studies M 1.5 + 1.5
      Reporting MS 3
      Political Economy
      Or
      History of Modern World
      SS 3
      Creative Writing
      Or
      Introduction to World Literature
      SS 3
        Total 18
    • Semester III

      Course Title Course Category Credit Hrs.
      Editorial and Opinion Writing MS 3
      Computer Skills M 2
      Photography SMC 3
      TV Production-1 MS 3
      Pakistan: Perspective on State, Society and Economics SS 3
      Communication Skills 1 M 3
        Total 17
    • Semester IV

      Course Title Course Category Credit Hrs.
      Mass Media Theories MS 3
      TV Production-2 MS 3
      Magazine Journalism/Production MS 4
      Technology and Social Change SMC-SS 3
      Globalization: Politics, Economics and Culture SS 3
        Total 16
    • Semester V

      Course Title Course Category Credit Hrs.
      Media Laws and Ethics MS 3
      Advertising MS 3
      Public Relations MS 3
      Development Journalism MS 3
      Communication Skills 2 M 3
      One of three courses offered by SLASS *** SS 3
        Total 18
    • Semester VI

      Course Title Course Category Credit Hrs.
      New Media MS 3
      Radio Journalism MS 3
      Documentary MS 3
      Community Media MS 3
      Media and Gender SS 3
        Total 15
    • Semester VII

      Course Title Course Category Credit Hrs.
      Research Methods MS 3
      Graphics, Animation and Visuals MS 3
      Convergence Journalism MS 3
      TV News/ Current Affairs (Production-3) MS 4
      One of three courses offered by SLASS *** SS 3
        Total 16
    • Semester VIII

      Course Title Course Category Credit Hrs.
      Media and Society MS 3
      Social Media Marketing MS 3
      Media Entrepreneurship MS 3
      Thesis
      OR
      Two optional courses
      MS 6
      OR
      3+3
        Total 15
    • Important Notes:

      • Islamic Studies ( HEC mandatory 1.5 credit hours) and Pakistan Studies (HEC mandatory 1.5 credit hours) will be taught as one course of 3 credit hour in the second semester
      • Students can take two courses in lieu of thesis
      • Electives to be taken from the list of elective courses offered by Media Studies, TFT, Social Sciences and Liberal Arts. The electives courses are given in the third column of the next table.
    • Division of Major and Elective Courses

      Major Courses – Media Studies Major Courses – Social Sciences Electives***
      Intro to Media Studies History of the Modern World History of India/Subcontinent, including the British Raj and Nationalist Movements
      Introduction to Film Academic Writing Colonialism: Strategies of Power in Asia and Africa
      Transnational Media and Popular Culture Introduction to Social Anthropology The Idea of Democracy and Political History in Pakistan
      Introduction to Broadcast Media Introduction to Political Thought Pakistan: Roots of Dictatorships
      Technology and Social Change Colonialism in South Asia Introduction to Cultural Anthropology
      Photography Islam and Modernity Modern Political Theory/Philosophy
      New Media Pakistan and the World: Key Relationships and Conflicts Pakistan: Ethnography, Language, Culture
      Mass Media Theories Globalization: Politics, Economics and Culture Global Political Economy
      Opinion and Editorial Writing Fundamentals of Economic Thought Globalization: Promises and Perils
      Media laws and Ethics Identity Politics: Race, Ethnicity, Nationality
      Reporting Pakistan: Perspective on State, Society & Economies Class and Power
      Magazine Journalism/ Production Introduction to World literature Modern Philosophy
      Advertising Introduction to Philosophy Europe: Reformation, Renaissance, Enlightenment
      Public Relations Media and Gender Introduction to Logic and Methods of Scientific Inquiry
      TV Production-1 Performance Literature
      Social Media Marketing South Asian Literature
      TV Production-2 European Literature
      Documentary Television: Information, Entertainment and Thought-Control
      Development Journalism Media: Local, National, Global
      Media and Society Reformist Thought in Islam
      Research Methods Islam: First 300 years
      Radio Journalism
      Community Media
      TV News/ Current Affairs (Production-3)
      Graphics, Animation and Visuals
      Convergence Journalism
      Media Entrepreneurship
      Thesis
  • Degree Requirement

    Successful completion of 130 credit hours of course work along with thesis/elective subjects