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Seminar on Personal & Professional Development by Dr. Irfan Amir

Prof. Dr. Irfan Amir, Director of Quality Assurance Cell & Dean of the Faculty of Management Sciences, University of South Asia as a Guest Speaker for a 2-hour long seminar on Personal & Professional Development for students and faculty under the auspices of the School of Media and Mass Communication, 10:30 am on Wednesday, March 29, 2017 at Room 103, SLASS Building.

About the Speaker

Dr Irfan Amir has done PhD in Marketing from University of Manchester and MBA (Marketing) from University of the Punjab. He joined the University of South Asia as Dean, Management Sciences in January 2014. His work experience spans over two decades. He has worked for over fifteen years at the Lahore University of Management Sciences (LUMS) first as Assistant Professor and then as Associate Professor. He has also as worked as Dean, Management Sciences for about two years each at the University of Central Punjab, Superior University, and the Institute of Management Sciences, Lahore. Dr Amir teaches strategic marketing, innovation management and new product development, sales force management, services marketing, and business communication in the BBA, MBA and executive programs. He has written or supervised over twenty case studies and thesis projects in the area of marketing. Several of these case studies have been published in renowned case research journals and marketing case books. Dr Amir has presented case studies and papers in a number of international conferences in the Far East, Europe and North America. He has consulted widely with the government, private organizations, and international organizations including the United Nations and International Labor Organization (ILO). His current research interests are in innovation management and new product development, marketing of services, business communication, and creative writing. He has recently published two self-help eBooks titled ‘A Practical Guide to Business English’ (ISBN: 978-0-9574934-4-5(3-5)(4-2) and ‘10 Practical Guidelines to Motivate Yourself’ (ASIN: B00F2H8MP6).