Purposeful and versatile, graphic design is the most pervasive form of visual culture. Everywhere and everyday, we interact with it - consciously or unconsciously, ephemerally or memorably. Design, at its best, can inform, delight, persuade, inspire, captivate and alert us. At its worst, it can mislead, offend, discriminate and sensationalize. This duality makes design provocative and challenging.  

At SVA, we believe that design can be an immensely valuable, creative and intellectual enterprise. Its potential lies not only in its importance to commerce and culture but in its service and inspiration to humanity. The Bachelors of Fine Art in Visual Communication Design is a four year undergraduate programme for students who intend to undertake interdisciplinary fine art study. There are three designated strands open to candidates in the second year of the BFA programme. These are: Print Design, Illustration and Electronic Design.  

Our teaching strategies include self-directed and group projects, critiques, lectures, student led-seminars, workshops, conferences and a close rapport between students, faculty and the industry. Besides highly qualified faculty, visiting practitioners share their hands-on experiences of working in the world of design. The programme is geared to meet the demands of today's globally competitive and unpredictable job market which prioritizes flexibility, precision, mobility, creative risks, teamwork, innovation and foresight. We foresee exciting vocational possibilities in the field of Visual Communication Design in Pakistan such as typographers, copy-writers, illustrators, design historians and critics, cartoonists, web designers, art directors and media designers. The School of Visual Arts expects that graduates of this programme will pioneer cutting-edge design in Pakistan and will be instrumental in charting its future course.
 

CAREER PATHS

Graphic Artist, Graphic Designer, Illustrator, Web and Media Designer, Typographer, Cartoonist.

Fields: Animation, Copywriting, Illustration (Editorial and Book), Print Design, Packaging Design, Corporate Design, Multimedia Design, Exhibition and Display Design, Museum Design, Studio Photography, Design Education.