The discipline of Psychology is the scientific study of behavior and mental processes. The decision to start the Applied Psychology Department grew out of the need for research oriented institution in the field of Psychology in Pakistan. At present, the Department offers B.Sc. Honours and M.Sc. programme and plans to introduce M.Phil classes soon. The programmes include in-depth, supervised training in Applied Psychology, research and practice. The students can specialize in the areas of clinical, counselling, organizational, developmental and school psychology. The department runs its programme with the collaboration of psychiatric units at the teaching hospitals and other organizations in the private and public sectors.

The Department of Applied Psychology offers an environment that is genuinely warm and friendly. We place a very high value on the services we provide to our students. With our staff student ratio of 1:12 we can ensure quality education. Small seminar groups and tutorials give students the opportunity to interact with teachers and fellow students. This sort of tuition is the hallmark of BNU higher education and has proven value. In that respect, the Department follows the best of traditional methods but our approach also adopts the best of what is new. We strive to ensure that students receive a well-rounded and informed perspective on the discipline of psychology. In addition, our emphasis on research skills encourages the development of critical thinking and communication skills that will prove useful for the students in the applied fields of Psychology.

The Department has a fully equipped Experimental, Social and Psychological Testing laboratory and the courses are designed to meet the following targets:

•  To provide first-rate instruction and practical training in various areas of Psychology such as: Child and Developmental Psychology; Abnormal and Clinical Psychology; Health Psychology: Guidance and Counseling; Industrial and Organizational Psychology; Social Psychology; Cognitive Psychology; Experimental Psychology; Psychological Testing and Assessment; Advertising &Consumer Psychology; Educational Psychology and Neuropsychology.

•  To conduct basic and applied research on topics relevant to our society with a view to study the existing psychological problems in society and culture. The Department plans to promote interdisciplinary research and services for the solution of Social, Educational, Industrial and Clinical problems.

•  To develop a data-base and indigenous psychological assessment tools for research and assessment purposes.

•  To equip students with problem solving skills that would help them in personal adjustment as well as to facilitate others to adjust to the demands of every day life, to help them to maximize their potential as individuals, as Pakistanis, and as good human beings.